Panadol fixes up motorbikes and washing machines. There are better ways to show a headache but none may look this good.

Really awesome visuals. Clean and crisp lighting but still quite moody. It’s that SAW3 look without the dirty, bloody & grainy feel. Oh and the styling is fantastic, every piece was expertly whacked with sledge hammer perhaps to get that ummm… “Sledge hammer” look. I even think some of the motorbike bits were burned the effect. That’s just cool, painful, maybe not Panadol painful but I don’t care.

• Advertising Agency: Ogilvy, Singapore
• Creative Director: Sonal Dabral
• Art Directors: Roy Wisnu, Adrian Chan
• Copywriter: Chris Swift

Photographer: Roy Zhang

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Extreme visuals ides for extreme games, funny stuff actually.

It is not really threatening but it could have been. Putting the snow border to the edge kind of emphasizes the importance and also gives a minimal image real-estate to the subject. But it could have been funnier and softer, something with hanging of a tree with ripped pants and a grin. Maybe that’s too soft, that would work better for American market.

Doesn’t the pilot looks to you like he just walked up to his car parked on the street with a couple of midgets having sex on the hood? Or maybe squirrels, but not his Eurofighter jet.

• Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
• Executive Creative Director: Urs Schrepfer
• Art Director: Marietta Albinus
• Copywriter: Martin Stulz
• Photographer: Markus Weber

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Heavy visuals, reminds me of David LaChapelle does Terry Richardson. It’s really heavy handed visually, kind of brining the heroin chic in to the money. Good? No. Edgy and pushing the line at least just a little. This is Sisley image, big name visuals, not for your Mormon consumption.

The models kind of look like they were bitten up by their pimp, but not the face of course, that’s the Clinton money. So is this ad some viral thing? Maybe Sisley, denies any responsibility and that spelling mistake, but seriously this sort of production would cost quite a bit so perhaps it is viral by Sisley.

• Advertising Agency: Zoo Advertising, Shanghai, China
• Creative Director:Alex Sean
• Art Director:Stephen Zou
• Copywriter:Sandy Sang
• Photographer:Taurus

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Cooked chicken doesn’t harm and a Romanian anti bird flu ad campaign at that. I don’t think many poultry clients would find this funny at the time this was put out so kudos to Romanian Poultry Producers for something more light and fun.

Fun well lit shots, the circus shot is quite empty buy the smoke and confetti really makes it seem like something is going on there. Also love the little zoo shot with lovely backlight. It’s really silly but not over the top, and that’s quite something when you have a jumbo cooked chicken on the floor of a cage. And I love the bucket there!

• Advertising Agency: GMP, Romania

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Do you really want to go after jobs that killed their previous owner?

These have lovely execution and the ideas are almost cute. Without the humor it’s really a pecking order and our basic western principle of job hunters and head hunters. 4th ad in the set with coroner would be cool too, but they are all funny and charming.

Great location and props, fun ideas, sounds great, simple production from my point of view. I also like the photography. Not crazy or over the top but just right amount of information there. Perhaps just enough, should not be any less detailed.

• Advertising Agency: Wirz/BBDO, Switzerland
• Creative Director: Matthias Freuler
• Art Director: Sascha Fanetti
• Copywriter: Thomas Kurzmeyer
• Photographer: Marco Grob

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Do you this is relevant? Is it Simon Cowell throwing the punch?

Like whatever, the graphics are fantastic. Props, clothes & retouching, very nice styling. Cool art direction and photography. Really love the lighting on the location and the talent and post to put it all together.

Its just a cool images, graphic with a good copy “News Limited Award School Graduation Night. Talent worth fighting for.” These are for the graduation night for award school. The men fighting are cd’s from agencies fighting over a new crop or talent. Hmmm, wishful thinking for most grads no?

• Advertising Agency: DDB Sydney, Australia
• Executive Creative Director: Matt Eastwood
• Creative Director: Steve Back
• Art Director: Simon Johnson
• Copywriter: Charlie Cook
• Design/typography: Jason Young
• Photography: Jeremy Park
• Retouching: Dennis Monk

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Made in Toronto and really great for Canadian market.

Not a lot of photography here, a lot of Photoshop and layout but it came together perfectly. The little forest location looks great, the hats and other people junk is a little funny. (Because there is no gore) and the bare is cool and fun kind of there. A really fun ad.

• Advertising Agency: BBDO Toronto, Canada
• Executive Creative Director: Jack Neary
• Creative Director: Ian MacKellar
• Associate CD / Art Director: John Terry
• Senior Copywriter: James Ansley
• Photographer: Philip Rostron

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