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26 November, 2007

News Limited Award School, Never pick a fight with an ugly person, they’ve got nothing to lose.

Photography | Comments (0) Serge @ 8:21 pm

News Limited Award School: Fight, 2

News Limited Award School: Fight, 1News Limited Award School: Fight, 3

Do you this is relevant? Is it Simon Cowell throwing the punch?

Like whatever, the graphics are fantastic. Props, clothes & retouching, very nice styling. Cool art direction and photography. Really love the lighting on the location and the talent and post to put it all together.

Its just a cool images, graphic with a good copy “News Limited Award School Graduation Night. Talent worth fighting for.” These are for the graduation night for award school. The men fighting are cd’s from agencies fighting over a new crop or talent. Hmmm, wishful thinking for most grads no?

  • Advertising Agency: DDB Sydney, Australia
  • Executive Creative Director: Matt Eastwood
  • Creative Director: Steve Back
  • Art Director: Simon Johnson
  • Copywriter: Charlie Cook
  • Design/typography: Jason Young
  • Photography: Jeremy Park
  • Retouching: Dennis Monk
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5 out of 5)
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25 November, 2007

Jeep Wrangler Unlimited, It’s lonely at the top, but you eat better.

Photography | Comments (0) Serge @ 5:52 pm

Jeep Wrangler Unlimited: Bear

Made in Toronto and really great for Canadian market.

Not a lot of photography here, a lot of Photoshop and layout but it came together perfectly. The little forest location looks great, the hats and other people junk is a little funny. (Because there is no gore) and the bare is cool and fun kind of there. A really fun ad.

  • Advertising Agency: BBDO Toronto, Canada
  • Executive Creative Director: Jack Neary
  • Creative Director: Ian MacKellar
  • Associate CD / Art Director: John Terry
  • Senior Copywriter: James Ansley
  • Photographer: Philip Rostron
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5 out of 5)
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24 November, 2007

Turbo Fitness, almost a male enhancement ad.

Photography | Comments (0) Serge @ 3:26 pm
Turbo Fitness: CondoTurbo Fitness: FlatTurbo Fitness: Apartment
Again three almost identical visuals don’t make a campaign. There is definitely something cool to the idea, But I think just the one shot would have been stronger and cheaper. They are just the same. Not much on photography side here it’s not an amazing visual just an idea. Also the lower right hand side pats kid of pushes the concept in to cheesiness. This would have been perfectly in some part of the plentiful copy space or even without the background just on white I think.

This idea can be used in other better placements.

  • Advertising Agency: Y&R Bangkok, Thailand
  • Creative Director: Trong Tantivejakul
  • Art Directors: Nares Limapornvanich , Ratapon Houyhongtong
  • Copywriter: Denchai Kererug
  • Photographer: Boonsunh Chalard
  • Retoucher: Presto
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 3 out of 5)
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23 November, 2007

Aquafresh Flexigel, Goofy Adrien Brody and some other guy

Photography | Comments (0) Serge @ 6:58 pm

Aquafresh Flexigel: EarAquafresh Flexigel: Nose

Really funny idea and execution, perhaps this will not do so well for the brand image unless it’s for a more liberal audience. Really good ‘domestic’ lighting look, its not while domestic looking but that is what makes that much better. This is how we see the lighting as oppose to what it really is. Love the casting for this also, this would not work the same way with a pretty boy here. What else can you clean at the same time as your teeth? Do try this at home; you know as creepy as it looks I kind of want one.

  • Advertising Agency: Callegari Berville Grey, France
  • Creative Director: Andrea Stillacci
  • Art Director: Jérôme Gonfond
  • Copywriter: Yannick Savioz
  • Photographer: Ilario & Magali
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5 out of 5)
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United Way, Sex education may be a good idea in the schools, but I don’t believe the kids should be given homework.

Photography | Comments (0) Serge @ 11:31 am

United Way: CrackUnited Way: Prostitution

United Way: Gang Star

Social services ad playing on public fear. I think most do, it’s the easy and true rote. But really this means they are trying to test your convince not inspire or even better to educate. Its exactly like the “Every time you masturbate; God kills a kitten” thing.

Well the message and the visuals are quite tight. I am not sure why the contrast is so dull here; it just does not pop at all. I hope that was someone’s intension all along. I suppose its all about the prop designer and the creative idea.

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 3 out of 5)
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