“Men don’t want to look at naked man. jbs mens underwear”

Is this the 3rd jbs underwear campaign? It’s getting more and more Ralph & Maxim, perhaps too much so. At least they are pressing the point, really developing the brand, hope its working for them more than just image wise. Actually this would be a little more present and easier by just showing women in mans underwear. Still at least it’s not boring and some people may have an opinion one way or another, mean maybe some buzz. That’s good.

Do you think it’s getting a little too much now? (The last 2 campaigns)

• jbs mens underwear One
• jbs mens-underwear Two

• Advertising Agency: & Co, Denmark
• Creative Director: Thomas Hoffmann
• Art Directors: Thomas Hoffmann, Martin Storegaard
• Photographers: Rasmus Mogensen, Morten Laursen

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“Fruit flavored condoms.”

Quite pretty and somewhat clever, but only somewhat on both accounts. But really they are not bad, they are just done. It’s a basic, first idea and it’s kind of boring really. Solid simple but no awards for this one. Maybe they could have taken the colors and the shape and pushed that idea little more. Come too think of this, there are way too may condom ads with blown up condoms, one way or another. Nice logo.

• Advertising Agency: Springer & Jacoby, Germany
• Creative Directors: Thomas Knobloch, Tobias Stutznäcker
• Art Director: Fabian Hinzer
• Copywriter: Toni Selzer
• Photographer: Carsten Witte

Carsten has shot a lot more interesting work, not quite the representation of the best of at all. In fact I absolutely love Carstens work:

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“Zoning Pest Area”

It’s quite nice, good tone and colour look. Not too difficult at all to come up with this, fact is that the product is a stick of chalk that keeps pests away. Maybe more kitchen visuals, but that may have distracted from the main visuals that are really quite simple.

Who wants to have his/her floor or walls painted with white lines? Unless the chalk does not mark up the surface. Not familiar with the product but unless the chalk is transparent its not all that much use its it? If it doesn’t, the lame functional benefit spoils it all unless you have children who chalk and paint stuff everywhere.

• Advertising Agency: McCann Erickson Worldgroup, Thailand
• Executive Creative Director : Philip Rowell
• Creative Directors: Suvit Jaturiyasajagul, Surachet Srikokcharoen, Wichit Jiamsirikarn, Thidarat Nitikijphaiboon
• Art Director: Suriya Chanvipaswongse
• Copywriters: Suriya Chanvipaswongse, Sugree Sirisamphan, Onanong Pratakpiriya
• Illustrator: Magara Jungprasit
• Photographer: Chub Nokkaew

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“Any old clothes will do. You wouldn’t be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.”

Fantastic moving images, but a bit over processed. I really hate the way the have over-processed the shadows. Not so apparent on the “bride” image but the other two are really distracting.

It’s a social message; it really makes you feel good for giving not guilty. I think this is a good sign of positive reinforcement for what is a community add. Well done, a good campaign from South Africa.

• Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
• Creative Director: Vanessa Pearson
• Copywriter: Angela Collins
• Art Director: Yvonne Hall
• Photographer: Clive Stewart

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“Less talk. More candies.”

Awesome and funny. Fantastic illustrations. I know they are a bit too Guantánamo kids but a funny take on the holydays.

• Advertising Agency: Leche2 Santiago, Chile
• Creative Director: Sebastian Arteaga
• Art Director: José Isla
• Copywriter: Tomás Rodríguez
• Illustrator: Miguel Vergara

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“Ikari Pest Control, Hotline: 6743 1313″

Perhaps the rats are too cute for pest control? The pest-killing ad genre is always a classic; easy make it edgier than baby good. Usually it’s a pest control product but having a service ad is a little different direction.

The ads a quite dark and hard to get without reading the copy. For instance where are cockroaches taking the phone? Those insects seems more clever than the ad. Still cute and graphic, quite cool.

• Advertising Agency: Publicis Singapore
• Creative Directors: Calvin Soh, Sandip KT
• Art Director / Copywriter: Tan Tin Yick
• Illustrator: Evan – Magic Cube
• Photographers: Joyce Choo, Alan Khor
• Published: November 2007

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Friends are like bras: close to your heart and there for support. Prague, behind the National Theater.

It’s not raining, just the umbrella; no shops just the shopping.

Quite a low impact, can’t see the face or the eyes or any action, which catch the eye. The shot, the photography is kind off unimpressive, or nothing exiting at least. But the idea is good even if it is not all the way there. But Wonderbra is not the hardest product to work with. Maybe this would have been funny and subtle a decade or whatever when the Wonderbra was put out on sale first.

• Advertising Agency: Publicis, Paris, France
• Art Director: Julien Hablainville
• Copywriter: Julien Sens
• Published: December 2007

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