“Ikari Pest Control, Hotline: 6743 1313″

Perhaps the rats are too cute for pest control? The pest-killing ad genre is always a classic; easy make it edgier than baby good. Usually it’s a pest control product but having a service ad is a little different direction.

The ads a quite dark and hard to get without reading the copy. For instance where are cockroaches taking the phone? Those insects seems more clever than the ad. Still cute and graphic, quite cool.

• Advertising Agency: Publicis Singapore
• Creative Directors: Calvin Soh, Sandip KT
• Art Director / Copywriter: Tan Tin Yick
• Illustrator: Evan – Magic Cube
• Photographers: Joyce Choo, Alan Khor
• Published: November 2007

(1 votes, average: 4 out of 5)

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Friends are like bras: close to your heart and there for support. Prague, behind the National Theater.

It’s not raining, just the umbrella; no shops just the shopping.

Quite a low impact, can’t see the face or the eyes or any action, which catch the eye. The shot, the photography is kind off unimpressive, or nothing exiting at least. But the idea is good even if it is not all the way there. But Wonderbra is not the hardest product to work with. Maybe this would have been funny and subtle a decade or whatever when the Wonderbra was put out on sale first.

• Advertising Agency: Publicis, Paris, France
• Art Director: Julien Hablainville
• Copywriter: Julien Sens
• Published: December 2007

(1 votes, average: 3 out of 5)

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“A more playful approach to yoga. www.yoga-for-children.de”

Not much on the photography side but the idea is really clear and direct, perhaps even ever so slightly cute and funny. I thin it’s a really good brief, so the copy could have been much better. Look at the images, they are really sweet. The doll idea is a bit Kama Sutra than children yoga thing, or is it just me?

• Advertising Agency: Atletico Berlin, Germany
• Creative Director: Roland Vanoni
• Art Director: Lars Hodeige
• Copywriter: Anne Katrin Trybek
• Photographer: Michaela Rehn
• Additional credits: Ilka Gülzau
• Published: October 2007

(1 votes, average: 4 out of 5)

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Oh, and by the way, stay away from my children you bad, bad man!

• Advertising Agency: Marca Hispanic, Miami, Fl, USA
• Creative Director: Armando Hernandez
• Art Director:David Cabestany H.
• Copywriter: Pablo Enriquez
• Illustrator: José Luis Manzur, Howling Monkey Studio
• Photographer: David Cabestany H.
• Other additional credits: Retouching: Norma García

(1 votes, average: 3 out of 5)

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