“A more playful approach to yoga. www.yoga-for-children.de“

Not much on the photography side but the idea is really clear and direct, perhaps even ever so slightly cute and funny. I thin it’s a really good brief, so the copy could have been much better. Look at the images, they are really sweet. The doll idea is a bit Kama Sutra than children yoga thing, or is it just me?

• Advertising Agency: Atletico Berlin, Germany
• Creative Director: Roland Vanoni
• Art Director: Lars Hodeige
• Copywriter: Anne Katrin Trybek
• Photographer: Michaela Rehn
• Additional credits: Ilka Gülzau
• Published: October 2007

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Oh, and by the way, stay away from my children you bad, bad man!

• Advertising Agency: Marca Hispanic, Miami, Fl, USA
• Creative Director: Armando Hernandez
• Art Director:David Cabestany H.
• Copywriter: Pablo Enriquez
• Illustrator: José Luis Manzur, Howling Monkey Studio
• Photographer: David Cabestany H.
• Other additional credits: Retouching: Norma García

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Copy reads: Super-Save Fuel. 126 km/litter. The warm tone is quite nice and the shadows are lifted well but what the hell with the messy shot and the Dutch tilt on the photo? Just not cool. At least it’s not too boring. Maybe they could have gone much further is they came this fare. Something to do with bikes, bats and monkeys; all doing the people thing or the other way around. Maybe.

• ADwork, Jakarta, Indonesia
• Creative Director: S.Fadilah
• Art Director: Syarif H
• Copywriter: Dhany V
• Photographer: Hengky

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Friends aren’t disposable. If your friend is doing drugs or drinking, bring them back. abovetheinfluence.com

This was shot at a landfill about an hour north of Los Angelis. The thing is in LA minors are not avowed to work/film in any dangerous work environment, well not someplace like this. So this was shot twice, once at this toxic landfill without the talent and again with the kids but at another location with a few key garbage pieces imported from the land-fill.

I do quite like it from an image point of view. But some people find this too tame, I don’t particularity think having children among the garbage will help the ad. The photos really push the human thing now idea driven by Photoshop.

• Advertising Agency: Campbell Mithun, USA
• Creative Directors: Vinny Matassa, Joe Stefanson
• Associate Creative Director: Jonathan Hoffman
• Photography: Bob Stevens

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I guess the first campaign went really well. So they did another. Really heavy retouching reinforcing Maxim look. I liked the previous ad for this reason. I just hate the uber retouched look. Still a hot, well produced campaign.

Other than crappy retouching the photography is cool. Well lit, great models, eye catching, sexy attitude. It’s just great for the legions that are proudly trashy, sleazy and repulsive. Sex for the sake of sex would not even care what they are selling.

• Advertising Agency: &Co, Denmark

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