“Animals are not clowns. Portuguese Animal Rights League.”

But why did they put clowns behind bars? I get the point with the body copy but without it it’s like we really hate clowns, lets kill them all. (Oh yea lets make it all dark and gritty to make it look like they are dirty also) Another thing I think just to push the point ‘let’s use animals for emotional impact’. I think you can get the idea only with the make up.

It is very powerful &, emotional. Are circus perfuming animals really getting the worst of ‘cruelty to animal stick’? Well that is subjective.

They are a little repetitive, the visual and the headline saying that animals are not clowns. You get that already from the visual, it’s like having to explain a joke that is not easy to get.

PS: That monkey looks so sad.

• Advertising Agency: Partners Lisboa, Portugal
• Creative Directors: Lourenco Thomaz, Susana Sequeira
• Art Director: Ivo Purvis
• Copywriter: Pedro Lima
• Retoucher: ImageNation
• Photography: GettyImages & Corbis

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“FAITES VOS COURSES”, a broadcast presented by Laure Legrand & Amanda McLane.

Advertising Agency: H-Paris, France
Creative Director: Gilbert Scher
Art Directors / Copywriters: Philippe Boucheron, Nicolas Poillot
Photographer: Marc da Cunha Lopez

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“SPCA: It’s time to neuter your dog”

Great Idea, cool look.

Hahaha, that’s funny with a touch of creepy or disturbing I think. But seriously how do you go about making pet neutering visual and publicly acceptable ads? Here by making little cute horny dogs do what they do best with owners legs AND not having to show it directly. Lovely.

I love the hard day light look with a lot of fill light to make it feel softer and still poke you in the eye with hard edges and shadow. Great photography and a bit of retouching for the plastic-organic look. Love it!

• Advertising Agency: Saatchi & Saatchi Malaysia
• Executive Creative Directors: Adrian Miller, Edmund Choe
• Art Director: Hor Yew Pong
• Copywriter: Primus Nair

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“German character, French refinement. The original Alsatian beer.”

Nice styling, nice image, it all looks quite nice. Slightly bizarre & out of place visuals but I really like it that way. Again cool styling and niece studio photography, not ground breaking backgrounds but at least the lighting is very pleasant.

I love the dog and Marie Antoinette shots, they are quite fun. Congratulations to Caldas Naya, good campaign especially the dog image, I really love that one. French + German, it had to be fun.

• Advertising Agency: Caldas Naya, Barcelona, Spain
• Creative Director / Copywriter: Gustavo Caldas
• Art Director: Juanjo Casañas
• Photographers: Mike Diver, Pedro Aguilar
• Account Director: Fabiana Casañas

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“Mergers and Acquisitions. In-depth coverage. We live in Financial Times.”

The concept is brutally stark easy, the execution is better. These shark visuals are really fantastic.

Perhaps it is too literal? Not original but very well executed. Really great post production. This is good work, generally will get attention in its market and says the right thing in a quite cliché manner I think, than again it’s not for the creative market.

• Advertising Agency: DDB London, UK
• Creative Director: Adam Tucker
• Art Director: Damien Bellon
• Copywriter: Thierry Albert
• Photographer: Steven Wilson
• Art Buyer: Sarah Thomson

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