“Lightweight like no other.”

Nicely shot element put together in Photoshop. I think it looks nice but has quite a plastic and empty feel about the images. The bird shot is better than the wind/plane shot.

Nice models and locations, clean, light campaign. I like it but I hope they Sony did not pay through the nose to do it.

I like light laptops, if I need to retouch or work with RAW files I do it with my uber desktop with my uber LCD, laptops need to be light.

• Advertising Agency: Ignited, Los Angeles, USA
• Executive Creative Director: Mike Wolfsohn
• Group Creative Director: Tom Gilmartin
• Art Director: Garrett Jones
• Copywriters: Jason Carter, Lori Ellison
• Photographer: Pier Nicola D’amico
• Producer: KK Davis

Reate this ad: (1 votes, average: 4 out of 5)

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Indian a Jones Does India. Well actually its not. Warm yellow greenish tone looks a little like a sweaty retro photo. The Indian Policeman is kind of funny. Well actually its not. He looks like he is doing some sort of paraplegic break dancing? And, you though Yoda was not glamorous.

But frankly its not all that bad. At least not too serious and a bit fun.

• Advertising Agency: JWT India
• Creative Director / Copywriter: Senthil Kumar
• Art Director: Shiv Parameswaran
• Account Managers: Jayraj Rau, Aarti Iyer

Reate this ad: (1 votes, average: 4 out of 5)

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“Fly more, see more.”

A strange, different way of thinking I must say, something different and new. I really like it. Amazing campaign, this is the kind of fresh ideas in ads I like to see.

Clean, bright real images, they are rather lovely. They are no fashion ads but as cool as they are. Seriously cool and original stuff, short of something totally freaky and cool.

• Advertising Agency: Philipp und Keuntje, Germany
• Creative Directors: Hans Esders, Ales Polcar
• Art Director: Jan Berg
• Illustrations: Jan Berg, Benjamin Reiß
• Copywriters: Ales Polcar, Oliver Kohtz

Reate this ad: (1 votes, average: 4 out of 5)

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“Corbis Motion: Archive of over 30,000 hours of film clips.”

These were done at the Accademia di Comunicazione Milano, not bad for student work. The film names at the to are all over the place… spelling, capitalization, film names (Bone Collector, -> SWAT).

Perhaps more homework on a real project next time. Still is kind of cool to have all these clips like this, they do have an all over the place feel up close and personal, but at a glace quite cool. The cab shot makes more sense but not as strong… it’s just a cab, the movie effects actually ad to the point in the New York piece.

• Art Director: Andrea Salvaneschi
• Copywriters: Benedetta Lucca, Viviana La Spina, Antonella Avossa

Reate this ad: (1 votes, average: 3 out of 5)

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About: Kohler Co.: Worldwide plumbing products.
“THE BOLD LOOK OF KOHLER® has become a powerful symbol of our values and a long-standing tradition of adhering to a singular level of quality in everything we do. That dedication results in well-designed, reliable products that offer lasting value, that surround you with artistry and style, and that enhance your life at home.”

• Advertising Agency: GSD&M, Texas, USA
• Creative Director: David Crawford
• Art Directors: Will Chau, Lynn Sarnow Born
• Photographer: Mark Holthusen

Reate this ad: (2 votes, average: 4 out of 5)

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