“Lightweight like no other.”

Nicely shot element put together in Photoshop. I think it looks nice but has quite a plastic and empty feel about the images. The bird shot is better than the wind/plane shot.

Nice models and locations, clean, light campaign. I like it but I hope they Sony did not pay through the nose to do it.

I like light laptops, if I need to retouch or work with RAW files I do it with my uber desktop with my uber LCD, laptops need to be light.

• Advertising Agency: Ignited, Los Angeles, USA
• Executive Creative Director: Mike Wolfsohn
• Group Creative Director: Tom Gilmartin
• Art Director: Garrett Jones
• Copywriters: Jason Carter, Lori Ellison
• Photographer: Pier Nicola D’amico
• Producer: KK Davis

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Indian a Jones Does India. Well actually its not. Warm yellow greenish tone looks a little like a sweaty retro photo. The Indian Policeman is kind of funny. Well actually its not. He looks like he is doing some sort of paraplegic break dancing? And, you though Yoda was not glamorous.

But frankly its not all that bad. At least not too serious and a bit fun.

• Advertising Agency: JWT India
• Creative Director / Copywriter: Senthil Kumar
• Art Director: Shiv Parameswaran
• Account Managers: Jayraj Rau, Aarti Iyer

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“Fly more, see more.”

A strange, different way of thinking I must say, something different and new. I really like it. Amazing campaign, this is the kind of fresh ideas in ads I like to see.

Clean, bright real images, they are rather lovely. They are no fashion ads but as cool as they are. Seriously cool and original stuff, short of something totally freaky and cool.

• Advertising Agency: Philipp und Keuntje, Germany
• Creative Directors: Hans Esders, Ales Polcar
• Art Director: Jan Berg
• Illustrations: Jan Berg, Benjamin Reiß
• Copywriters: Ales Polcar, Oliver Kohtz

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“Corbis Motion: Archive of over 30,000 hours of film clips.”

These were done at the Accademia di Comunicazione Milano, not bad for student work. The film names at the to are all over the place… spelling, capitalization, film names (Bone Collector, -> SWAT).

Perhaps more homework on a real project next time. Still is kind of cool to have all these clips like this, they do have an all over the place feel up close and personal, but at a glace quite cool. The cab shot makes more sense but not as strong… it’s just a cab, the movie effects actually ad to the point in the New York piece.

• Art Director: Andrea Salvaneschi
• Copywriters: Benedetta Lucca, Viviana La Spina, Antonella Avossa

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Nice photography and then fantastic retouching, it does not feel over the top at all but there is quite allot of it. Kohler print ads have always been quite good, they deserve the Kudos.

They (Kohler and GSD&M) are essentially advertising a really boring product, can’t get excited about toilet bowl as much as let say… condoms or iPod. You can see they are not selling showers or anything like that, they are selling the personality of the brand, and they are selling a style of life. What kind of style? Whatever, I don’t care, I like the images.

About: Kohler Co.: Worldwide plumbing products.

“THE BOLD LOOK OF KOHLER® has become a powerful symbol of our values and a long-standing tradition of adhering to a singular level of quality in everything we do. That dedication results in well-designed, reliable products that offer lasting value, that surround you with artistry and style, and that enhance your life at home.”

Advertising Agency: GSD&M, Texas, USA
Creative Director: David Crawford
Art Directors: Will Chau, Lynn Sarnow Born
Photographer: Mark Holthusen

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“Cutting trees cuts your life short. Recycle!”

What the hell, a totally gross far out. Freddy Kruger, Texas Chainsaw Massacre, super visuals one add and a peaceful thinking for the second in the same campaign? I mean I love the visuals in both of this but they are so opposite of the tracks from each other.

Another thing the ideas are a bit all over the place I think, sure I get it but it feels like ”why”? Allot of effort in a very… Bluh idea. They know their idea is retarded, so they try to cover it with fancy art direction with lighting effect and composition. It did not really work other than making some cool visuals.
I noticed that the tone of the guys face looks funny (strange), actually his whole head does. Actually the 2nd is kinda a dud, the idea is as bad as the first one but the realization is so lame.

• Advertising Agency: Odyssey Communication Srl, Bucharest, Romania
• Creative Director: Valentin Suciu
• Art Directors: Dan Panaitescu, Raluca Stroe
• Copywriters: Alexandru Aron, Anca Baciu
• Photographer: Cosmin Gogu

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Roberto Cavalli decides to go a little Greek with his Spring/Summer 2008 advertising campaign, choosing Kate Moss, Daria Werbowy and Eva Herzigova as the faces for his ads.

Photographed by Inez & Vinoodh, the campaign is a little hard to get a feel for. Perhaps it is a little too much like Dali paintings but it is growing on me somewhat. It does have a strange vibe but also a bit flowing and an energetic, well as much yoga can be.

This time Roberto softens up his designs and his ads still exude this fierce sexuality… come to think of this the models look like they are kind off smacked out, it’s like the heroin chick but more beautiful and less hungry.

The collection has a seventies feel and the ads emphasize that retro aura. The images suggest a seventies roof party featuring three botticelli-esque beauties: Daria Werbowy, Eva Herzigova and Kate Moss. The pool’s neon shades reflect onto those superb, floating dresses, complementing the rich colour palette.

• Photographers: Ines van Laamswerde and Vinoodh Matadin

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