“Domyos exercycle only at Decathlon”

The same idea comes from Almap BBDO and far better and smarter execution (but not visuals). With one it was three people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. The other was a robber on first treadmill, and than a cop behind him. The copy was something like ‘get in shape’. Come to think of it this is not really like that at all, at least sufficiently different.

Anyway love the colours and location, great shot. But whose house does looks like this? I really wish I could relate.

• Advertising Agency: Y&R Paris, France
• Creative Director: Les Six
• Art Directors / Copywriters: Louis Carpentier, Gilles Rivollier
• Photographer: Philippe Guéguen
• Art Buyer : Sylvie Réveillard

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“He’s 38, because we’re 40. Sea Rescue. Saving lives since 1967.”

I tell you in point form what I like here:

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“After 70 years we’ve seen it all.”

Hilarious, reminded me of all the ridiculous late-night stories you hear from the emergency ward. The kid with GI Joe definitely links us to our own childhood or our own kids.

Quite a funny, slapstick ads. I am not a fan of the strong posturised look on the subject which really only bothers me in the Skydiver shot. But nice light and funny with fairly office/medical look of blue-green tone wash.

• Advertising Agency: Clemenger BBDO Melbourne, Australia
• Executive Creative Director: James McGrath
• Creative Directors: Cameron Hoelter, Emma Hill
• Art Directors / Copywriters: TOM MARTIN, Julian Schreiber
• Photographer: Matt Baker

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“Harvey Nichols Fashion statement”

I think the shots are really compelling. They really speak for its concept, and just generally the fisuals are fantastic, deffinetly fun. A cool Harvey Nichols campaign. There is a bunch of other ads with speach bubles like Trendy’s cartoon illustations with word bubble making a physical impact. But not quite the same. Also ruther obviously these are photos.

Anyway I think they are sufficiently original (the execution if not the idea/props) and look quite fantastic. Great locations, clean crisp and not over retouched. Lovely photography.

• Advertising Agency: DDB London,UK
• Executive Creative Director: Jeremy Craigen
• Art Director: Noah Regan
• Copywriter: Graeme Hall
• Photographer: Jonathan De Villiers

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I like this, good outdoor advertising. Quite different, very eye-catching. Would be surprised to see notes and not old shoes on these urban power lines. I am sure it has been done for other media before somewhere.

• Advertising Agency: Ogilvy & Mather, Kolkata, India
• Creative Director: Sumanto Chattopadhyay
• Associate Creative Director: Sukhendu Mukherjee
• Art Directors: Sukhendu Mukherjee, Soubhik Payra, Soham Chakrabarti
• Copywriters: Jayatsen Bhattacharya, Sujoy Roy, Uttaran Chaudhuri

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I think it is quite nice, maybe the nicer of the car ads I have seen of recent. It’s nice top light and looks so good suspended, makes it that much sharper… “Tuned” I suppose. To make the point the space and the suspension as well as the lighting look like gallery art insulation. I suppose the ad has nothing particular VW about it but I am nitpicking. Lovely isn’t it?

• Advertising Agency: DDB Stockholm, Sweden
• Creative Director: Johan Holmström
• Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
• Copywriter: Martin Lundgren
• Model Maker: Nico Knudsen
• Account Manager: Andreas Hallgren
• Account Director: Lars Axelsson

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