“Cutting trees cuts your life short. Recycle!”

What the hell, a totally gross far out. Freddy Kruger, Texas Chainsaw Massacre, super visuals one add and a peaceful thinking for the second in the same campaign? I mean I love the visuals in both of this but they are so opposite of the tracks from each other.

Another thing the ideas are a bit all over the place I think, sure I get it but it feels like ”why”? Allot of effort in a very… Bluh idea. They know their idea is retarded, so they try to cover it with fancy art direction with lighting effect and composition. It did not really work other than making some cool visuals.
I noticed that the tone of the guys face looks funny (strange), actually his whole head does. Actually the 2nd is kinda a dud, the idea is as bad as the first one but the realization is so lame.

• Advertising Agency: Odyssey Communication Srl, Bucharest, Romania
• Creative Director: Valentin Suciu
• Art Directors: Dan Panaitescu, Raluca Stroe
• Copywriters: Alexandru Aron, Anca Baciu
• Photographer: Cosmin Gogu

(2 votes, average: 3.5 out of 5)

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Roberto Cavalli decides to go a little Greek with his Spring/Summer 2008 advertising campaign, choosing Kate Moss, Daria Werbowy and Eva Herzigova as the faces for his ads.

Photographed by Inez & Vinoodh, the campaign is a little hard to get a feel for. Perhaps it is a little too much like Dali paintings but it is growing on me somewhat. It does have a strange vibe but also a bit flowing and an energetic, well as much yoga can be.

This time Roberto softens up his designs and his ads still exude this fierce sexuality… come to think of this the models look like they are kind off smacked out, it’s like the heroin chick but more beautiful and less hungry.

The collection has a seventies feel and the ads emphasize that retro aura. The images suggest a seventies roof party featuring three botticelli-esque beauties: Daria Werbowy, Eva Herzigova and Kate Moss. The pool’s neon shades reflect onto those superb, floating dresses, complementing the rich colour palette.

• Photographers: Ines van Laamswerde and Vinoodh Matadin

(2 votes, average: 3.5 out of 5)

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“Domyos exercycle only at Decathlon”

The same idea comes from Almap BBDO and far better and smarter execution (but not visuals). With one it was three people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. The other was a robber on first treadmill, and than a cop behind him. The copy was something like ‘get in shape’. Come to think of it this is not really like that at all, at least sufficiently different.

Anyway love the colours and location, great shot. But whose house does looks like this? I really wish I could relate.

• Advertising Agency: Y&R Paris, France
• Creative Director: Les Six
• Art Directors / Copywriters: Louis Carpentier, Gilles Rivollier
• Photographer: Philippe Guéguen
• Art Buyer : Sylvie Réveillard

(1 votes, average: 5 out of 5)

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“He’s 38, because we’re 40. Sea Rescue. Saving lives since 1967.”

I tell you in point what I like here:

(1 votes, average: 4 out of 5)

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“After 70 years we’ve seen it all.”

Hilarious, reminded me of all the ridiculous late-night stories you hear from the emergency ward. The kid with GI Joe definitely links us to our own childhood or our own kids.

Quite a funny, slapstick ads. I am not a fan of the strong posturised look on the subject which really only bothers me in the Skydiver shot. But nice light and funny with fairly office/medical look of blue-green tone wash.

• Advertising Agency: Clemenger BBDO Melbourne, Australia
• Executive Creative Director: James McGrath
• Creative Directors: Cameron Hoelter, Emma Hill
• Art Directors / Copywriters: TOM MARTIN, Julian Schreiber
• Photographer: Matt Baker

(1 votes, average: 5 out of 5)

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