“Cargo is securely locked. Crew have no access to keys. The Far East’s most desirable export since 1932″

“Warning: Anti-climb paint. The Far East’s most desirable export since 1932″

“No Tiger Beer left onboard overnight. The Far East’s most desirable export since 1932″

Hokusai, Nice sample and use of Japanese print style.

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. Are these 3 ads practically the same?

As opposed to other goods on all other ships these days where its ‘help yourself to our stuff’ kind of thing?

• Advertising Agency: CHI&Partners, London, UK
• Executive Creative Director: Ewan Paterson
• Creative Directors: Ed Edwards, Dave Masterman
• Illustrator: Yuko Shimuzu
• Creatives: Matt Collier, Wayne Robinson

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

“Think for yourself. Metro. Just facts”

Ignorance cannot be portrayed any simpler. Really thought-provoking, the best thing about the campaign is the simple, reality-driven, and jazz-free photography. I am not saying this is not heavily retouched. In fact that is why it looks so clean and simple.

This could be a swastika in the spray shot. That is probably the idea but I thought it was a letter ‘F’ from first glance. Also in the ‘salute’ shot, look like the Sieg Heil to me.

Ok lets bring it all together, you should not pray? Or you have to think before you do that. If you do pray, you don’t be a Nazi (see above, well maybe it’s a letter ‘F’) Just freaking think for yourself dam it.

This campaign has a great idea but it’s loaded with so many problems if you start thinking about it. So don’t think for yourself too hard. Hmmmm Ok ok, lets start again, do what you want; do not listen what people and advertising tells you to do, hmmmm, oh forget it. Just look at nice pictures. Why do I feel so George Bush right now.

That’s a good campaign! So simple, clean & smart.

• Advertising Agency: CLM BBDO
• Creative Directors: Jean-François Sacco, Gilles Fichteberg
• Copywriter: Edouard Perarnaud
• Art director: Martin Darfeuille
• Art buying: Sylvie Etchemaite
• Photographer: Jean-Yves Lemoigne

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

“Confidence to remove stains in 1 wash”

Its simple and beautiful.

Very smart; almost a fresh idea, now that is new! But the line needs work, or perhaps it a bad translation to English. The ad is from Bangkok, Thailand.

Also the visuals are really well treated, moody, warm and quite rich. Quite travel editorial with that little bit of subtle detail for the ad to work, not bad. I do absolutely love the lighting in the firs shot, the other two are good but the feel too burned in and dirty.

• Advertising Agency: Lowe Limited Bangkok, Thailand
• Regional Creative Directors: Dominic Stallard, Clinton Manson
• Photographer: Anuchai Secharunputong
• Art Director: Dominic Stallard
• Copywriter: Clinton Manson
• Agency Producer: Nuch Lertviwatchai

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Late in 2007, Benetton began documenting the progress of the loan recipients through the images of photographer James Mollison. Mollisons photos spotlight a diverse group of entrepreneurs who’ve received the loans.

In keeping with Benettons commitment to social advocacy, the images are featured on billboards and print ads in the company’s new “Africa Works” global communications campaign. Benetton hope is that these everyday people will become tangible symbols of an Africa that uses the dignity of work to fight poverty and take back responsibility for creating its own future.

This is quite a fantastic and extensive campaign. It is really interesting how a company like Benetton spends indirectly a good sum of money to promote themselves indirectly. This has three benefits, one: interesting advertising for the company, two: benefit to people who needs it and of course a tax write-off for the Benetton’s accounting department. I think the work really is quite fantastic.

Well post processed shots with really well cart and finally edited characters. I would personally added a lot more location wise to make each shot a really lasting story, but perhaps that is not Benetton style.

Here are some behind the set shots form the above productions:

• Art direction: Patrick Waterhouse
• Photographer: James Mollison
• More about: Africa Works

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

“Never underestimate the power of Semorin”

Semorin: easy off, clothes stains remover. That’s if you went cool what is it all about. Have to admit even though the backgrounds are quite boring the strong colours are effective.

Nice over the top liquid splashing, I assume put together in post. I do like a silly campaign shots sometimes, quite dirty too. I sometimes like dirty images but … keep your mind out of my gutter!

Simple and straight to the point. Great colors.

• Advertising Agency: Fischer América
• Art director: Ricardo Big Passos
• Creative director: Flávio Casarotti
• Editor: Gustavo Diehl
• Photograph: Marcel Valvassori
• Image editor: Litokromia Produção
• Graphics: Edson Santos

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Deutsch supposed to be an “International lifestyle magazine from Germany”. Probably this will do well in German because it was made by Jung von Matt.

A lucky dog’s life, shocking. I like it. I envy the dog alright. I guess this supposed to draw controversy and make people talk about the magazine. Go shock-tactics! Generally I hate cheap shock visuals for attention, but this is kina cool, and it’s not all that boring. All a plus in my mind. Plus, on the shocking scale – this is not that shocking.

• Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
• Creative Directors: Susanne Ostertag, Tanja Mann-Wisniowski, Till Hohmann
• Account Managers: Daniel Adolph, Melanie Schall
• Art Buying: Bianca Winter

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Nice copy, not a bad concept. Urban setting for essentially a gas guzzling off road vehicle: Land Rover Defender. For all the owners that drive one to the office on lovely paved roads. Then park in an undercover garage so no bird poops on the hood, lame! Actually I am one of these people. Dam it!

Land Rover’s story is one of conquering a mountain peak. This tells the story of using a bridge as a ramp. Both stories are analogies for certain brand benefits.

Looks quite nice.

• Advertising Agency: RKCR Y&R, London, UK
• Creative Director: Jerry Hollens
• Photographer: Garry Simpson
• Producer: Long Productions

Rate this Ad  Loading ...

Free Subscription

eMail Subscription