Land Transport NZ and NZ Police, ouch!



“Sleep before you drive.”
Strong impact (not a pun), insightful and careful photography, it is aimed for shock value but still subtle enough. A good way to show/explain all that microsleep and tired driving thing.
Good work.
- Advertising Agency: Clemenger BBDO Wellington, New Zealand
- Executive Creative Director: Philip Andrew
- Creative Director: Mark Harricks
- Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
- Retoucher: Geoff Francis
- Photographer: Mat Blamires
- Suit: Sean Keaney




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