Deutsch supposed to be an “International lifestyle magazine from Germany”. Probably this will do well in German because it was made by Jung von Matt.

A lucky dog’s life, shocking. I like it. I envy the dog alright. I guess this supposed to draw controversy and make people talk about the magazine. Go shock-tactics! Generally I hate cheap shock visuals for attention, but this is kina cool, and it’s not all that boring. All a plus in my mind. Plus, on the shocking scale - this is not that shocking.

• Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
• Creative Directors: Susanne Ostertag, Tanja Mann-Wisniowski, Till Hohmann
• Account Managers: Daniel Adolph, Melanie Schall
• Art Buying: Bianca Winter

(1 votes, average: 5 out of 5)

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Nice copy, not a bad concept. Urban setting for essentially a gas guzzling off road vehicle: Land Rover Defender. For all the owners that drive one to the office on lovely paved roads. Then park in an undercover garage so no bird poops on the hood, lame! Actually I am one of these people. Dam it!

Land Rover’s story is one of conquering a mountain peak. This tells the story of using a bridge as a ramp. Both stories are analogies for certain brand benefits.

Looks quite nice.

• Advertising Agency: RKCR Y&R, London, UK
• Creative Director: Jerry Hollens
• Photographer: Garry Simpson
• Producer: Long Productions

(1 votes, average: 4 out of 5)

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“Sleep before you drive.”

Strong impact (not a pun), insightful and careful photography, it is aimed for shock value but still subtle enough. A good way to show/explain all that microsleep and tired driving thing.

Good work.

• Advertising Agency: Clemenger BBDO Wellington, New Zealand
• Executive Creative Director: Philip Andrew
• Creative Director: Mark Harricks
• Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
• Retoucher: Geoff Francis
• Photographer: Mat Blamires
• Suit: Sean Keaney

(1 votes, average: 5 out of 5)

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So that’s the benefit? The loudest most obnoxious alarm? I these are not bad, and look quite good in that Sin City way but somehow after looking at these graphics for sometime the everything-else-to-black-and-white-in-background is kind of cheapens the still shots.

One thing I like is the thieves in all three shots are quite live characters not some generic balaclava dude with a coat hanger. Still think that the location/set/background should not have been discolored completely. It would have been hared to light, shoot and style it but if pulled of would make it a lot more lasting graphics I think.

Oh yes, and they are kind of funny and simple in a good way. I like cheap entertainment.

• Advertising Agency: Naga DDB Malaysia
• Executive Creative Director / Copywriter: Ted Lim
• Art Director: Wong Shu Kor
• Photographer: Jesse Choo

(1 votes, average: 4 out of 5)

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What can I say; it’s nice, simple and clear. This proves you can take a simple old idea and breathe some life in to it on a good day. But use of the maze in the mechanism can be interpreted as complexity of operation not security… but than it’s just a door know, use the key, how hard can that be.

On a totally unrelated subject. Did you know Getty images has been sold off for 2.4 billion? I hope the new owners take good care of their photographers/Illustrators/Contributors.

• Advertising Agency: Ongoing, Bangkok, Thailand
• Creative Directors: Pijarinee Kamolyabutr, Theerapol Koomsorn
• Copywriter: Taveewong Prasopsan
• Art Director: Tara Deetae

(1 votes, average: 4 out of 5)

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