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SHS Teen Clothes, Turtles can breathe through their butts

Wonderful idea. These kids do come across as bitchy bastards with elephant guns. A little gossip girl I think. Hello kitty and unicorn skulls are awesome.

Great Idea, awesome props, cool attitude, well put together. The girl has that innocence and bitchenes without neighbourhood slut sort of a thing.

Weird and wonderful. I like it!

By the way check out another ad campaign from Riccardo shot for SHS:

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Claudio Luparelli, Artout
Photographer: Riccardo Bagnoli

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Steimatzky, Read more

Simple and thanks to a copy also funny. The photography is a bit bluh, but that’s ok, quite Beetlejuice with the head shrinking dust part. Maybe not great for winning awards but good for the client, oops what does the client have to do with anything right?

Quite easy to get the point with just a glance.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Creative Team Leader: Amit Gal
Art Director: Ran Cory
Copywriter: Geva Kochba

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Adidas: Dogsled-riding is a sport that is relaxing as well as fragrant.

Nice warm and a little emotional feel to this campaign. I generally don’t believe one can easily do feeling with stills. Things like warm or cold backlight flair helps maybe. These do something similar, but I like it.

Still overall the images are a little bland, perhaps it ok because recently everyone is trying to add detail, in this manner it is a little refreshing I think.

The copy I think is trying to inspire emotion a little too hard. We know that getting gold is hard work don’t rub it in and hope we all feel ballsier about it. Anyway I am of to have some coffee for dinner.

Advertising Agency: TBWA, Amsterdam, The Netherlands
Creative Directors: Dean Maryon, Paulo Martins, Carlos Furnari

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ESPN: Olympic Games. For the few good ones.

Ok, just to get to the point and over the really fantastic visuals the ad means something like: “If you are special or unusually gifted, you are not good enough to participate in Olympic Games, because these games are just for the UBER good, the best, better then you are “.

I really do love the photos, good work there I think. Great concepts also, funny but not stupid. I even like the copy/tagline. The only danger with these sometimes if the viewer may not get the concept right away and hence instead of feeling stupid (hey I did right away, the great photography kept me a second from flipping) with project this on to the advertiser. Oh well we can’t have everything boring vanilla again like Stamford Wives.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides

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