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Masterlock, A joke is a very serious thing

“Tough Enough For Any Job”

What a fantastic, funny, nice looking, clever and insightful campaign. Not HA-HA funny but made me smile. Nice photography, nothing spectacular but appropriate. Fine retouch job and tone/mood although I am questioning how long the muted thing will go on for. Perhaps for longer than this ad will.

It is quite brave for a lock company; definitely love the cow/UFO and the hippy/tree images. good work.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Mike Pearson
Photographer: Bryan Traylor

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Secrets From Your Sister bra fitting specialists: Measurements

Good art direction, subtlety clever and in the end sex sells right? Love the detailed illustration, it looks very natural and non-repetitive.

Really needs a closer look to see the detail of the ad, drawn on mini measurements. there is not much in terms of casting or the photography but the whole thing is driven by the illustration of the bra and the concept of the ad. That’s really cool I think.

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond
Art Directors: Jeff Cheung, Noreel Asuro
Copywriters: Andrew Chisholm, Heather Hnatiuk
Illustrator: Sarah J. Coleman
Photographer: Todd Mclellan

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Pedigree Biscrok, If you are a dog and your owner suggests that you wear a sweater, suggest that he wear a tail

How many creatives does it take to make this crap? (Seven) The poodle is especially crap, the animals look like puppets made out of wet socks then retouched in to a dog. Ok that’s a bit harsh; I have to say the backgrounds look ok.

But seriously I really hate the poodle shot; it’s just not working for me. The bulldog is not bad actually; perhaps it’s a relativity thing working.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Directors: Felipe Ortiz, Gonzalo Arévalo
Illustrator: Osvaldo Salazar, Daniel Cáceres
Photographer: Andrés Cortinez

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Pentax: Politics is just show business for ugly people

“When every millisecond counts”

I do like it when Ii have to make two or three leaps to get the message of the photo sometime but perhaps it’s not ideal for an ad. Maybe that way it seems a little bit original in the world of ‘everything has been done before’.

So everyone is on the same page “The scene tells me only that it’s such a nice feeling to have someone taking your photo, that you may forget your job, and so that the helicopter crashes and the bank gets robbed.” or am i missing something here?

Quite a warped senesce of humour here i think.

Advertising Agency: DDB Düsseldorf, Germany
Creative Directors: Thomas Schwarz, Tim Jacobs
Art Director: Thomas Schwarz

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