From a photography point of view I am not too sure about such heavily blocked up shadows. It just does not say ‘fresh, young and healthy’ to me from the tone of these shots.

The shots also do not look vast or rich enough to me for a somewhat premium concept, the production value look like some royally free stock photos. I personally have no problems with some stock images, heck I produce Royally Managed images for both Corbis and Getty.

Perhaps this is an example were not spending enough on an ad productions damages the brand image. Also the image farming seems very… 80s to me.

I know I criticized the ‘baby elephants’ out of these print ads but its not total trash. Nothing looks like this (bad?) anymore so it actually stood out to me somehow. Also the idea is quite simple even is the copy line is a bit old.

You know by the way middle age is when your age starts to show around your middle.

• Advertising Agency: Saatchi & Saatchi, Dubai, UAE
• Creative Director: Ed Jones
• Art Directors / Copywriters: Neeraj Sabharwal, Anjum Shaikh
• Photographer: Candy Kennedy

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“Inside the wrong job?”

Not bad for dry commercial product, very professional and minimal. Perhaps too dry for some, but you really need a clean corporate artwork for this ‘product’. Also I have to mention a nice retouch job for these ads by Electric Art Sydney from Sydney.

On the other hand the copy ‘Caught in the wrong job?’ is pretty much the same ads Monster ads. But then again this is the land of advertising were everything is ‘inspired’ by other peoples work and that is China, ‘the land of copyright’.

Company Overview:

51job, Inc., based in Shanghai provides human resource services to employers and job seekers in China. It offers recruitment related advertising services, including print advertising, online recruitment, and executive search services. As well as other human resource related services, such as training and business process outsourcing.

• Advertising Agency: JWT, Shanghai, China
• Creative Director: Sheungyan Lo
• Art Director / Copywriter: Alex Noble
• Photographer: Andreas Smetana
• Retouching: Electric Art Sydney
• Coordination: Betty Tsai

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“Congratulations, you have twins! New Renault Kangoo; the hero of both commerce and household”

TeThat’s a pretty lame copy, it is as elegant as the cars in these ads. Boring ads for boring cars, at least it is quite consistent.

It is a beautifully photographed in parts and then put together ad. Quite well retouched. NO I am just kidding, unless they wanted to make the ads feel fake. The shadows and and the cars all look pasted in to the layout. It all looks a bit forced, a lot of info and that upside down copy here. Sure its interactive but it’s still a bit bluh.

• Advertising Agency: Publicis Yorum, Istanbul, Turkey
• Creative Director: Cevdet Kızılay
• Art Director: Funda Çolpan
• Copywriter: Aslı Eti
• Photographer: Locomotiv

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“Ideas in action.”

Wow, that quite an image, strong but not necessarily powerful I think. So really I think this print ad is more about a cool, disturbing image but I am not so sure about about the massage behind it. That OK, at least the picture is cool, forget about the idea.

But seriously it not that bad, it’s a Brazilian ad for their home market. I read that people just don’t make the connection outside of that market. That’s fine but just because you do not get it (or I for that matter until I went digging for the meaning) does not make a bad idea.

In brazil, “fry your brain”, means that your are having ideas or brain storming. I guess it is just lost in translation.

Its a cool, disturbing ad. It made me stop, look and complain about it. That is the role of the ‘interruption marketing’ after all.

• Advertising Agency: E21, Brazil
• Creative Director: Pablo Bohrz
• Art Director: Beto Dias
• Copywriter: Matheus Lehembauer
• Photographer: Tiago Junqueira
• Retouching: GRB

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Is Rubik Cube still relevant? Have they been too protective of their image in movies and commercial advertising working themselves out of our lives? Sure, but that is perhaps irrelevant.

The first time I ever solved Rubik Cube I peeled the colour stickers off and rearranged them to solve the thing, I just could not solve it the right way when I was around 6 years old. Just think about it Rubik Cube has been making people feel stupid now for 25 years.

Not a bad print ad and a fair tribute to the very frustrating addiction the cube leads to. Anyway cool idea and simple execution. I am not a big fan in general of that “old paper” treatment but at least it is here to drive the age point of the ad. By the way do I care that its been around for 25 years if I was to buy it or does that work against a product like that nowadays?

• Advertising Agency: DDB New Zealand
• Executive Creative Director: Toby Talbot
• Head of Art: Mike Davison
• Creatives: Bridget Short, Regan Grafton
• Photographer: Juliet Taylor
• Senior Agency Producer: Gordon Moir

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A baby never comes alone. Renault Logan. Ready for everything that’s coming.

When you marry, you marry all. Renault Logan. Ready for everything that’s coming.

You know, if I was a parent I would find this ad campaign funnier. Not a bad ad campain, not HAHAHA funny… perhaps just haha funny. So kind of safer for general public I think.

It’s a cool take on the need of a no frills car. there is allot of ’stuff’ coming out of the woman in the surgical/medical ad. Is Renault Logan really that big?

I think the wedding ad is much easier to get from a firs glance and easier to relate to. So perhaps it’s a better ad but I do think the medical shot is a better image. Its a cooler location and a more complex situation. Again its the case of one being a better image (the wedding) and a better photo production (the medical).

• Advertising Agency: Publicis, Bogotá, Colombia
• Creative Directors: Felipe Camacho, Jaime Solano
• Copywriter: Julio Cesar Herazo
• Art Director: Álvaro Padilla
• Photography: Buenavista Fotografia
• Account Supervisors: Juan Pablo Rueda, Camila Grillo

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“So many privileges may go to your head. LKXA Youth Bank”

Altogether awesome print ads. Beautiful styling and photography make that amazing styling and set design and quite a lovely mix of paintly and modern beauty lighting.

I really dig the ad concept also; it does not jar or upset me but just somehow makes me happy to look at these two. That is quite something; I have begun to think in advertising it’s the norm now to piss the viewer/public off in to paying attention. This is lovely to me.

‘Royal’ like Beckham inside the pants of Shakespeare?

• Advertising Agency: Caldas Naya, Barcelona, Spain
• Creative Director / Copywriter: Gustavo Caldas
• Art Director: Mireia Puig
• Photographer: Diver Aguilar, London
• Account Director: Fabiana Casañas
• Client supervisor: Oscar Ordóñez
• Youtube TV spot: LKXA Youth Bank

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