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51job.com: The best way to appreciate your job is to imagine yourself without one

“Inside the wrong job?”

Not bad for dry commercial product, very professional and minimal. Perhaps too dry for some, but you really need a clean corporate artwork for this ‘product’. Also I have to mention a nice retouch job for these ads by Electric Art Sydney from Sydney.

On the other hand the copy ‘Caught in the wrong job?’ is pretty much the same ads Monster ads. But then again this is the land of advertising were everything is ‘inspired’ by other peoples work and that is China, ‘the land of copyright’.

Company Overview:

51job, Inc., based in Shanghai provides human resource services to employers and job seekers in China. It offers recruitment related advertising services, including print advertising, online recruitment, and executive search services. As well as other human resource related services, such as training and business process outsourcing.

Advertising Agency: JWT, Shanghai, China
Creative Director: Sheungyan Lo
Art Director / Copywriter: Alex Noble
Photographer: Andreas Smetana
Retouching: Electric Art Sydney
Coordination: Betty Tsai

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Renault Kangoo: Spot the difference

“Congratulations, you have twins! New Renault Kangoo; the hero of both commerce and household”

TeThat’s a pretty lame copy, it is as elegant as the cars in these ads. Boring ads for boring cars, at least it is quite consistent.

It is a beautifully photographed in parts and then put together ad. Quite well retouched. NO I am just kidding, unless they wanted to make the ads feel fake. The shadows and and the cars all look pasted in to the layout. It all looks a bit forced, a lot of info and that upside down copy here. Sure its interactive but it’s still a bit bluh.

Advertising Agency: Publicis Yorum, Istanbul, Turkey
Creative Director: Cevdet Kızılay
Art Director: Funda Çolpan
Copywriter: Aslı Eti
Photographer: Locomotiv

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E21. Art, like morality, consists in drawing the line somewhere. -Chesterton

“Ideas in action.”

Wow, that quite an image, strong but not necessarily powerful I think. So really I think this print ad is more about a cool, disturbing image but I am not so sure about about the massage behind it. That OK, at least the picture is cool, forget about the idea.

But seriously it not that bad, it’s a Brazilian ad for their home market. I read that people just don’t make the connection outside of that market. That’s fine but just because you do not get it (or I for that matter until I went digging for the meaning) does not make a bad idea.

In brazil, “fry your brain”, means that your are having ideas or brain storming. I guess it is just lost in translation.

Its a cool, disturbing ad. It made me stop, look and complain about it. That is the role of the ‘interruption marketing’ after all.

Advertising Agency: E21, Brazil
Creative Director: Pablo Bohrz
Art Director: Beto Dias
Copywriter: Matheus Lehembauer
Photographer: Tiago Junqueira
Retouching: GRB

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Rubik Cube, 25 years and still going

Is Rubik Cube still relevant? Have they been too protective of their image in movies and commercial advertising working themselves out of our lives? Sure, but that is perhaps irrelevant.

The first time I ever solved Rubik Cube I peeled the colour stickers off and rearranged them to solve the thing, I just could not solve it the right way when I was around 6 years old. Just think about it Rubik Cube has been making people feel stupid now for 25 years.

Not a bad print ad and a fair tribute to the very frustrating addiction the cube leads to. Anyway cool idea and simple execution. I am not a big fan in general of that “old paper” treatment but at least it is here to drive the age point of the ad. By the way do I care that its been around for 25 years if I was to buy it or does that work against a product like that nowadays?

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Creatives: Bridget Short, Regan Grafton
Photographer: Juliet Taylor
Senior Agency Producer: Gordon Moir

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Renault Logan, The name of all the continents end with the same letter that they start with

A baby never comes alone. Renault Logan. Ready for everything that’s coming.

When you marry, you marry all. Renault Logan. Ready for everything that’s coming.

You know, if I was a parent I would find this ad campaign funnier. Not a bad ad campain, not HAHAHA funny… perhaps just haha funny. So kind of safer for general public I think.

It’s a cool take on the need of a no frills car. there is allot of ‘stuff’ coming out of the woman in the surgical/medical ad. Is Renault Logan really that big?

I think the wedding ad is much easier to get from a firs glance and easier to relate to. So perhaps it’s a better ad but I do think the medical shot is a better image. Its a cooler location and a more complex situation. Again its the case of one being a better image (the wedding) and a better photo production (the medical).

Advertising Agency: Publicis, Bogotá, Colombia
Creative Directors: Felipe Camacho, Jaime Solano
Copywriter: Julio Cesar Herazo
Art Director: Álvaro Padilla
Photography: Buenavista Fotografia
Account Supervisors: Juan Pablo Rueda, Camila Grillo

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