Content: 100% of the vicious heart.

Now what does it mean… why are they watching me in the shower… who took my marmalade… these are all valid questions but nothing good medication will not fix.

I could not figure out if this was a photo or illustration art work for the ad. I guess the credit line for this ad solves this. It’s photography, with plenty of retouching I suspect. It’s a nice looking ad.

I am quite curtain this requires a bit of local knowledge to understand. In fact this is referring to a news item were Sanlu, China’s biggest milk powder manufacturer, sold contaminated milk after farmers laced their produce with industrial chemicals to increase its protein content

Well done: very powerful and relevant ad.

• Advertising Agency: beijing dentsu, Beijing, China
• Creative: Zhanfeng Sui
• Art Directors: Zhanfeng Sui, Wenjin Chen
• Copywriter: Chenning, Sunny Li
• Photographer: Laobai

In the News

“Chinese hospitals are fighting to save the lives of some of the 1,253 babies who have fallen sick after they were fed milk powder contaminated with an industrial chemical used to make plastic cups and saucers. “

Sanlu set to resume production: China Daily

Sanlu brand won’t survive tainted formula: CNN

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

I am seeing a lot of vey clever adverting from Alka Seltzer. I think they are really giving even Nike a run for their money (stupid pun intended) with the number and quality of their ads. Who would have thought Pharmaceuticals make so muck money. (stupid sarcasm intended)

Ok, back to this print ad campaign, well its simple cute and quite funny. I love it. Really love the idea and insight of swallowing stuff to get out of a nasty situation. Then suggesting Alka Seltzer will solve everything.

• Brand: Alka Seltzer
• Agency: CLM BBDO, Paris
• Creative Director: Gilles Fichteberg, Jean-François Sacco
• Art Director: Paul Kreitmann
• Copywriter: Alexis Benoit
• Creative Supervisor: Edouard Perarnaud,Martin Darfeuille
• Illustrator: Paul Kreitmann
• Art Buyer: Sylvie Etchemaite
• 3D Design: PH-Print

Alka-Seltzer is a name owned by the German Bayer Corporation for a line of medications sold over the counter and taken by means of rapidly dissolving tablets that form an effervescentsolution in water.

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

“Get a world view”

About the ad
Great ad, coming to a huge empty space in the business district near you. Quite simple and very clever. I suspect it really hits some chords at the moment with the downturn. Suddenly everyone will think to be informed is a great way to stay on top in the uncertain times.

Maybe it is fantastic, bold and bright red or perhaps most half decent ideas printed this large in a busy public space will work well. I am personally not sure anymore, perhaps I am wrong on this.

• Brand: The Economist
• Agency: BBDO New York
• Illustrator: Nick Dewar
• Executive Creative Director: David Lubars, Bill Bruce
• Creative Directo, Copywriter: Kara Goodrich
• Creative Director, Art director: James Clunie

About The Economist
The Economist’s was established in 1843 closer to the end of WW2. The Economist offers analysis and opinions, it tries in each issue to cover the main events—business and political—of the week. It goes to press on Thursdays and, printed simultaneously in six countries, is available in most of the world’s main cities the following day or soon after.

TitBit about The Economist
The Economist has recently re-designed a new typeface, Officina, was introduced for cover headlines and all navigational information. Ecotype, The Economist’s main typeface, was also redrawn to make it easier to read.

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Who do you take care of?

It’s a great supper ring worm. This would be so mush nastier then petting a boxer or a bulldog right after running after a ball in the park for an hour. Quite disgusting and distasteful just as the creative’s for this print ad intended it to be.

I sometimes like these since fiction like ads, but I they have to be so well put together, it’s not 2004 when all the digital voodoo was just cool for the sake of it. But ad wise the image is very powerful, simple and very much to the point.

I do hate the kitchen location, this looks like some chap and supper nasty cardboard house. Maybe the producer was just looking for something that ‘digested’ colour when location scouting. Or perhaps just built it in a studio out of Styrofoam and cardboard.

• Advertising Agency: TBWA\PHS Helsinki, Finland
• Creative Director: Mikko Torvinen
• Art Director: Tuukka Tujula
• Copywriter: Taro Korhonen
• Illustrators: Fake Graphics, Asko Taina (PHS\Premedia)
• Typographers: Miika Kumpulainen
• Art Buyer: Kirsi Parni
• Account Supervisors: Johanna Paavilainen, Jaana Aberg
• Division Manager: Seppo Saari

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

A clean river is a fun river.

A great use of space and very well targeted. It is one of these things where the exposure is quite low relatively to the TV advertising or billboard plastering but it really brings the idea home. I mean this ad placement will really convert well and may even be publicised in the media. Real viral potential here, this post proves the point.

It’s a great copy also, catchy and simple. I am not a big fan or long URLs or any URLs where one is not there to click on it. I mean how much traffic will Milwaukee River Keepers get if I did not link their name in this post. When was the last time you wiped out a pen and paper while driving just to write down something you just went past? Not in the low attention span Internet era.

This is just a small point and really does not detracts from a great ad concept and execution, good work STIR Milwaukee.

• Advertising Agency: STIR Milwaukee, USA
• Creative Director: Steve Koeneke
• Art Directors: Sarah McAfee, Brian Steinseifer
• Copywriters: Scott Shalles, Jim Jodie
• Photographer: Scott Ritenour

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

From early morning till late at night, we’ll keep your competitors full of fright. We’re talking about Sweden’s most horrifying media package. A terrifying deal where you reach 4,2 million Swedes. With formats such as the Chainsaw, the Mummy and the Beast, we call this package Dawn till Dusk. Oh my god, we’ve created a monster. Visit www.d2d.se if you dare

I don’t really get the point of this ad campaign at a first glance before looking at what D2D does but this is a seriously cool exercise in illustration. A great play on B rate Hollywood and kitsch horror. With a little dash of scary teen movie for the clean, preppy look and well you get …this, a really cool set of illustrations.

The copy seems really bad but perhaps this is a direct translation and it sounds ok in Swedish, I don’t know, it is still really long. They really expect people to spend their time looking at this ad to get the detail and copy.

In reality I think there is nothing clever about the idea only the execution and that is a very good for a print ad is not a least a good place to start.

• Advertising Agency: Scholz & Friends Stockholm, Sweden
• Art Director: Yasin Lekorchi
• Art Director assistant: Marcus Lundquist
• Account Director: Christer Garell
• Account Manager: Anna Sanchez
• Creative Director: Zeke Tastas
• Copywriter: Leo Dahlin
• Digital Director: Erik Olsson
• Illustrator/Final art: Marcus Lundquist
• Photographer: Sven Prim

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Get personal with your favourite communist: Karl Marx, Lenin and Stalin. I love the idea of Stalin getting (and giving?) some. The ads are using sex and creepiness to lure visitors. Just like the internet and a whole bunch of cool and awful content out there.

I think is a fantastic print ad, perhaps a little disturbing but hey perhaps so is the subject. Great evocative art with some funny insight. Great photography and casting to, I just wonder where would one sources lookalike models for things like this And who in the world looks Like Lenin in this day and age anyway. Perhaps it’s a bit Madame Tussauds wax mannequins.

By the way Lenin is in a typical Russian steam room, called “Banya“. It’s like the sauna, plus you hit yourself with birch leaves.

• Agency: Young & Rubicam
• Creative Director: Daniel Ruzicka
• Creative team: YR team
• Photographer: Jaime Mandelbaum
• Retouch: Furia
• Makeup SFX: Brian Wade

Oh yes, just in case you were wondering about the museum itself but too busy to Google it here are some shots for you:

Photo: Hollin Elizabeth

Rate this Ad  Loading ...

Free Subscription

eMail Subscription