Caveman hunting for consumer goods bargains? How 80’s Hollywood of them.

Cool graphics here, you think more plastic then Barbie doll is a good look. For me it’s ok but, eye catchy but not particularly something write on your blog about. Oh wait…

Ok so the execution of these print ads is nice but a little underwhelming. The concept is quite cool. I can just imagine this can be taken a little more organic and moody (But not darker or it will look too wedding photographer look). Or perhaps a little hotter or more elegant and less falling of the building or dusty shoes.

I do think the Tarzan one looks best of the three. Its more detailed and better digital art work.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Bas Korsten, Michael Jansen
Art Director: Esin Cittone
Copywriter: Dom Nash
Photographer: Jonathan Barkat
Account: Rina Verweij, Wencke van Lankveld

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Utah’s Hogle Zoo. Open all winter.

Good clean concept… emmm… very clean concept. Cute little concept of chameleon changing colour to white like the snow in winter. It looks somewhat frozen there actually and very hungry. Quite little print ad actually.

I am just thinking if the background had a little depth to it with really light outlines of snow covered stuff, perhaps this would not look like a chap Royally Free stock photo? Not that I have anything against cheap Royally Free stock photo if someone chooses to associate that with their product or company.

Utah’s Hogle Zoo have been doing some cool advertising, one of my favourite was the dog hiding the trees. One of their ads for large cats at the zoo, everyone like large cats after all.

• Advertising Agency: Richter7
• Creative Directors: Gary Sume, Ryan Anderson
• Art Director: Ryan Anderson
• Copywriter: Gary Sume
• Photographer: Stock
• Executive Creative Director: Dave Newbold

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“If you are going to get another car, let us remind you a couple of things.”

“Do you think there’s another car with more features? Forget it.”

Like a scene from Bruce Almighty when all the prayers are converted into post-it notes.

Nice conceptual print ad for Honda. Somehow to me this comes across very rich yet quite unremarkable visually. It is very well put together, I think it will look quite good in a magazine double spread (… must keep mind out of the gutter…) All the detail would come across really well in this format I think.

Post-it notes are so iconic, they really push an idea, any idea quite well, half of London has done this in one way or another perhaps. I think that is why its overused so much, heck even I have done this in print.

A good car ad campaign from Brazil. Nice stuff from Brazil lately.

• Advertising Agency: Fischer America Comuicação Total, Brazil
• Art Director: Ricardo Big Passos
• Copywriter: Gustavo Diehl
• Creative Directors: Pedro Capelletti, Flavio Casarotti
• Photographer: Ricardo Barcellos
• Art Buyer: Felipe Cunha

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Fun lighthearted “ET phone home” cross “Hand of God” print. I really do not mind this ad at all. Sure there is not hell of a lot of insight in to product but I personally do not want to learn how glue works when flicking a magazine or pointlessly starring at an ad billboard on the tube to Piccadilly in the morning on the way to work.

To me the art looks quite cool, good, almost stunning actually. By the way how old is the ET movie? Will many or any people still remember and make a connection? I am just trying to remember how old I was when I first watched it. Is it about 20 years old?

Anyway cool little print ad, may work well for gen-x and older gen-y. Or perhaps everyone who is up on pop culture, you know the stuff that came before the internet for most of us.

• Advertising Agency: BBDO Bangkok, Thailand
• Executive Creative Director: Suthisak Sucharittanonta
• Creative Directors / Copywriters: Suthisak Sucharittanonta, Weerachon Weeraworawit
• Art Directors: Kajnarong Inpornvichitr, Raj Deepak Das
• Photographer: Chutavat Cherdchoo
• Computer Illustrator: Kajnarong Inpornvichitr
• Photography: Visionary

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“Lasts much longer”

Dam that’s dark, Duracell battery lasting longer than solders or a marine during the war. Or perhaps she meets him at the airport after serving time in Iraq that lasted longer than expected. Then the battery life is compared this.

Also sounds like a vibrator ad or something.

Either way not the kindest or safest idea. I guess a touch of controversy with multiple interpretations is always a great way to take a print ad, or any advertising for that matter.

• Advertising Agency: Ogilvy Johannesburg, South Africa
• Creative Directors: Fran Luckin, Gerrry Human
• Art Director: Martjie Louw
• Copywriter: Taryn Scher

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I am Just sitting on the train to Barcelona from some late nights in Alicante to catch a flight to London and somehow appropriately came across these:

This is quite original ad campaign to come from India. By that I do not mean its amazing. Good or perhaps quite good sure but that as much as would concede. More importantly it feels almost original, this it quite impressive. It seems most of the stuff coming from India has a bit of a copyitis feel to it. But this, this is good.

On the other hand the black and white art is quite dull and boring and somewhat flat. The contrast seems quit ‘I could not be bothered getting this right’ feel about it. The shadows are so blocked up the tone remind me a little of some college photography class.

Still the ads do feel lovely and researched. I do like and appreciate this quite a bit.

• Advertising Agency: ideas@work, Mumbai, India
• Creative Directors: Zarvan Patel, Prashant Godbole
• Art Directors: Manoj Gorde, Shriram Mandale
• Copywriters: Roy Abraham, Kartik Smetacek
• Photographer: Tejal Patni

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Beautiful print ad campaign. But how fare can you take an ad before it is patronising?

Almost religious, catered to a senior demographic it goes a little like: “Hand over your money and your retirement will be peachy”. Now substitute retirement with afterlife and you got a basics of perhaps all religions.

Beautiful visual and photography in this campaign but come on, it is so cheesy. Saying that the concept has been proven and refined by all the religious texts (Bible, Koran…) for may many centuries. Nothing new here, the Catholic church has been selling afterlife insurance for quite sometime. (I just know, I am going to get chastised for this from some of you)

I think this will work well for a pharmaceutical drug ads or ads for your local drug supplier also. (Now that I am on a roll to offend and going straight to hell why stop there right?)

• Advertising Agency: VVL BBDO Brussels, Belgium
• Creative Directors: Jan Baert, Jan Dejonghe
• Art Director: Henry Verstraete
• Copywriter: Sam De Win
• Typographer: Christophe Malotaux
• Photographer: Studio Habousha
• Retouching: Bee Factory

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