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Sommer, In ancient Rome, when a man testified in court he would swear on his testicles
Stupid ad; cool photography. Nothing wrong with that, it is a clothes ad after all. Cool, fun ads of young adults and teenagers being shitty to their family. I like the wide shots with allot of great detail on the set, kind of cool models casting too. The images are really fun here and I suppose hit the market it’s ” Sommers people” versus the “boring & ugly people”.
It’s a bit Diesel but less militaristic and allot more disrespectful (not quite rebellious) kids and parents thing. Sommers is a large clothing chain in Brazil so I guess that is appropriate.
It is good to have the whole story or a little editorial for a campaign for a product like that.
- Advertising Agency: e21, Brazil
- Creative Director: Ricardo tronquini
- Art Directors: Ricardo Tronquini, Tiago Junqueira
- Copywriter: Matheus Lehembauer
- Illustrator: GRB
- Photographer: Fabian Gloeden
- Production: Mariza Finck
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