There’s fast. Then there’s Indy

Brilliant ad campaign for 2008 Edmonton Indy Race from Canadian Agency: DDB . Great idea perhaps inspired by Hellraiser movie or one of the SAW movies. Not that I am a fan, of these but it does look distinctly unhealthy.

Still I guess this is a cool way to show speed and maybe make it a little emotional. Overall I think this is quite good and actually creative print ad campaign. What’s for lunch?

• Advertising Agency: DDB Canada, Edmonton, Canada
• Creative Director: Eva Polis
• Art Director: John Halliday
• Copywriter: Krystin Royan
• Photographer: Patrick Norman
• Retouching: Jack Griffin Inc

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The rock texture or the chalk board and the cool illustration really ads a lot to this ad campaign for Aspirin from Belgium by the Agency: IRAM.

This works really well in print but perhaps also can be done a little viral ad graffiti around town? Of course the permits to do so would be crazy from some city councils. But perhaps all the removal and maybe legal fees would be worth the press?

Here is another idea: maybe make a deal with a few universities around the country and have some sort of easily removable chalk thing going. Just imagine hiring a bunch of university or collage kids to run at night around all lecture rooms and applying some sort of transfer to the board.

• Advertising Agency: IRAM, Mons, Belgium
• Art Director / Illustrator: Frédéric Zouag
• Copywriter: Nicolas Gaspart

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Annie Leibovitz does something lovely again, now with another huge budget for Lavazza. Lavazza is an amazing brand to shoot for, were a photographer gets just about absolute creativity and fantastic budget to shoot. Offcourse the photographers for Lavazza calendars and printed ads are often more famous then the moon itself.

These are really lovely set, very fashion and image focused. Not exactly every advertiser’s cup of tea but then again ‘suits’ to ‘advertisers’ is what ‘advertisers’ are to ‘photographers’.

I wonder if this statement will get me some scorn from often amazing world of creative’s in advertising? I am sure the real creative execs know what I mean Offcourse the photographer community especially these that are focused on art and fashion will agree…

• Advertising Agency: Armando Testa, Turin, Italy
• Creative Director: Michele Mariani
• Art Director: Andrea Lantelme
• Copywriter: Cristiano Nardo
• Photographer: Annie Leibovitz

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Ceiling fixtures that shine like jewels. Or even more, if you turn on the lights

Beautiful, moody image, I really like this concept of jewellery boxes all over the room as well as the fantastic image. The lighting is first rate also, enhanced with nice colour treatment.

These are really great visuals from Advertising Agency Filadelfia from Brazil. They have come up and commissioned a photograph and retouching needed for these nice tones and textures. Even the somewhat fake boxes look fantastic and rich but the copy line is really … well … cheap! I hope it’s just lost in translation.

• Advertising Agency: Filadelfia, Belo Horizonte, Brazil
• Creative Director: Dan Zecchinelli
• Art Director: Márcio Doti
• Copywriter: Leandro Neves
• Photographer: Nelo Aun
• Retoucher: Aderson Fagundes

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A really clever print ad for Touch Typing Pro. It may be clever and it may work well for the target audience but this is not really Everest in terms of execution in fact it’s more of a mole hill. I think there is a bunch of software for $20 or free that will do the ASCII thing to your ‘secret’ folder you would not share with most. If that’s your kind of thing.

It’s interesting that this works only well form a distance or in medium print. Too small or too big and a lot of the impact (but not the idea) is lost. Still it’s kind of cool, a little brave for some markets also.

• Advertising Agency: RitterSlagman, Hamburg, Germany
• Art Director: Thomas Putnings
• Copywriter: Christian Kutscheid

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A good idea made so simple for Endangered Wildlife Trust that it seems unfinished and incomprehensible (just on a tangent, why is the word ‘incomprehensible’ so freaking long?). I think the advertiser needed to be clearer here.

This looks like a bunch of animal web icons actually. It is still interesting to see a good ad in a newspaper; perhaps they meant a magazine, took a wrong turn and just did not bother to go back. A case of ‘Yea I actually meant it this way’

• Advertising Agency: Lowe Bull, Cape Town, South Africa
• Creative Director: Kirk Gainsford
• Art Directors: Cameron Watson, Gavin Wood, Jenna MacGillivray
• Copywriter: Simon Lotze
• Photographer: Cameron Watson

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You have just finned a shark.

A very original, powerful and brilliant thinking.

Shock value is probably what’s needed for this subject matter. Nature networks themselves like Discovery and National Geo have not built up a lot of sympathy for sharks. They have convinced the public that sharks are nothing more than man eaters and deserve to be killed.

The Sharkproject is an initiative to raise awareness about the threat of shark extinction, cantered on “fining” – a practice, in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. “You just finned a shark, this leaves the recipient feeling guilty a little perhaps.

• Advertising Agency: Y&R, Frankfurt, Germany

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