This is a good idea gluing 15,000 cigarette butts in to a bill board then painting in the subject. It’s one of these really amazing ideas with a lot of detail that requite a perfect placement because the replication of this execution to hang all over the place is prohibitive… in cigarette buts anyway.

It’s not a bad community ad with great placement it will do a fantastic job. Would be cool to be told what impact of these 15,000 cigarettes have visually. Maybe then put it in front of McDonalds so people see one of these disgusting pictures from cigarette boxes fully blown up in their face when they are eating their McCrap. But it is also a cool art piece.

The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him.

Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl.

A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil painting.

• Advertising Agency: Ogilvy Perú
• Creative Director: Aldo Canchaya
• Art Director: Daniel Morales
• Copywriters: Yacub Tabja, Diego Guzmán
• Illustrator: Jose Antonio Bao

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That’s not a wrong tool; a guy drilling a hole in the wall with a toothpick would be the wrong tool for the job. Or he would be breaking out of jail. It’s somewhat funny but done so many times, which in itself is ok but I expected Saatchi & Saatchi job would have been allot more original.

I know allot of people complain say that “it’s been done” line but everything has been done, the difference is the execution. Nobody and nothing is totally original, and reinforcing another successful concept can be a useful marketing strategy. If it does not backfires in the marketplace. Also I do not expect the target audience would remembered something like this from another industry with similar ad idea and be outraged.

I do like the photos and the art direction here, very bright and a little bit dry looking. Nice job on the visuals even is the idea is just ok.

• Advertising Agency: Facto saatchi & saatchi, France
• Creative Director: Fabrice Boutin
• Art Director: Sébastien Ruyssen
• Copywriter: Jean-Guillaume Pascaud
• Photographer: Laurent Diat

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I am not quite sure what this is but it’s really wicked looking. Is there an idea? I don’t know; it’s just a cool design from Bates141 Jakarta, Indonesia by Grace Patricia.

• Advertising Agency: Bates141 Jakarta, Indonesia
• Creative Director: Hendra Lesmono
• Art Director: Grace Patricia
• Copywriter: Hendra Lesmono, Peyi
• Illustrator / Designer: Grace Patricia

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Fresh all winter

Advertising Agency Wax from Calgary put together a cool photo/illustration ad campaign for Calgary Farmers Market. Fresh and cute little idea of illustrated garden bugs and things on top of fresh photographed vegetables.

The artwork/illustrations are great! They would make a good children’s book look.

So what they say I guess is “By worm ridden apples”. Seems like a good idea but somehow it does not lend itself well to any amount of thought. But anyway, who thinks that much about other people’s sales pitch while they are waiting for their bus in the days of low-attention-span-on-internet. Opps, got to end this paragraph, sorry to take your 7 seconds away from you. You should be doing something more useful then read or wok, like celebrity gossip or something.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriter: Sebastien Wilcox
Illustrator: Kim Smith
Photographer: Jean Perron

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Oh, this is so artistic… well alright not at all. Playboy would not cast these models, this is more Maxim thing, but playboy brands itself higher than this.

Seems like a good idea to use a sexy teacher in the ad for the sexual product. It’s strange you either thing why are they using sex to sell their product that chap tactic or not thinking mush at all, just wanting to blow up the image a little more to see closer. I suspect this is one of the least ‘sexy’ ads Playboy done, less so then let’s say JBS for men’s underwear. (1, 2, 3)

Nice, sexy, appropriate a little underwhelming for Playboy brand.

• Advertising Agency: Neogama/BBH, São
• Executive Creative Director: Alexandre Gama
• Creative Directors: Márcio Ribas, Wilson Mateos
• Art Director: Max Geraldo
• Copywriter: Patrícia Leme
• Photographer: Bruno Cals
• Digital Retouch: Daniel Leão, Alessandra Perez

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It wakes you. It saves you.

Ok, so this advertising agency: Daehong Communications in Seoul, that’s South Korea for us geographically challenged, but still pretend that sort of knowledge is just lame.

Anyway, here goes the bubblegum as airbag idea gain. This time for caffeine bubble gum to keep you buzzing all night in front of a computer playing online games. Apparently it’s the thing to do in Korea were 17 million people in a country of 48 million play online.

Oh, anyway back to this ad, well it’s the shizzzz! I am not sure what that really means but I think I heard it watching Scrubs. By that I mean it’s not bad at all but will not keep me going all night. (I must wholeheartedly apologise for that pun, it was nastier then Paris Hilton’s ….)

• Advertising Agency: Daehong Communications, Seoul,
• Art Director: Kim, Junghwa
• Copywriter: Lee, Kikwan
• Illustrator: Lee, Juyong
• Photographer: Hwang, Mina

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New Zealand Advertising Agency DDB Auckland received a good sum of money to create an edgy Durex personal Lubricant print ad campaign. Agency profit was wonderful I assume but imagine the creative meeting they must have had on this. It must only equal the pitch to the client.

Terribly crass and subtly dirty. Perfect idea, its funny to a ridicules level but not to in your face sort of thing. Also in a way it is fairly insightful with the large ummm… objects or members (?) thing. Not a bad idea at all.

But I have to say, I really think it is ridicules to spend a lot of money on a campaign developing it and producing it and making it look really bad. What is with all the camera shake look and rubbish blown out highlights? Sure it may have a distress fill about them but could you not make it … I don’t know look half decent not … I don’t know … crap!

• Advertising Agency: DDB, Auckland, New Zealand
• Executive Creative Director: Toby Talbot
• Head of Art: Mike Davison
• Photographer: Mat Baker
• Retoucher: Gordon Moir
• Art Director: Damian Galvin
• Copywriter: Carlos Savage
• Account Manager: Jenny Travers

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