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WWF India: I like rice. Rice is great if you’re hungry and want 2000 of something.

Polluted river water kills as many people as a nuclear explosion.

Nice looking simple ad, so simple that Everest Brand Solutions did not even had to come up with original idea. Well perhaps flipping the image upside down. Or perhaps it was such a simple concept it was handed off to a junior who screwed up. The executives just said they meant that to happen all along. Or perhaps this is a little too harsh.

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian, Sumant Bhattacharya
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
Published: November 2008

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Kiwi Shoe Polish: I like to play blackjack. I’m not addicted to gambling, I’m addicted to sitting in a semi-circle.

“Shine on”

This is just missing a reflection of a nude, fat guy taking a photo for eBay in reflection

Very cool execution for these ads but it’s still just a shot of a shoe, that’s about it. Yes that does drive the idea of a good she polishes, yes I know it has great insight in to the product and its benefits. But I want a Godzilla wrestling Paris Hilton in a bath of African bees. Now that would be something… else altogether.

“Shine on” does not seem like much of a copy line, perhaps it goes with the minimal look of the ads.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Lai Kin Leung
Art Directors: Chow Yan Kit, Lai Kin Leung
Copywriters: Tony Chan, Jessie Fung

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FearNet: Baby & Bags

How many people does it take to make something cool and really revolting? Check out the credits list.

Aliens and dead cheerleaders… hmmm. I like these, but they are so creepy I am not sure if it is socially acceptable to like this, just like insect pornography. Graphical and very idea driven, not execution with is really lacking for a massive production team that was involved here. Were the hell does all the money go in some campaigns?

Visually I am not so sure about that grungy, dirty look; it has so been done on chap visuals that even a subtle effect is a little underwhelming. It also takes away from the impact having so much uninteresting space on the print ad. It is not even ‘white space for eyes to rest on’

Advertising Agency: The Brooklyn Brothers, New York, USA
Art Directors: Metin Sozen, Stephen Rutterford
Copywriters: Mike Pierantozzi, Guy Barnett Director: Chris Bren
Production co.: Picture Farm Pro. Rep: BA-reps.
Producers: Arianne Culley, Tina Lam, Paul Parton DOP: Niels Dachler
Photographer: Robert Christensen
Typographer: Alice Cavalcante
Illustrator: (Splat poster) Moto Komatsu
Editor: Mariana Martin Capriles

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Kiwi Kleen Toilet Cleaner

Because you never know who else has been sitting there.

This is how you do creepy and cute at the same time. Very nice illustrations commissioned by Grey agency, Hong Kong for Kiwi Kleen Toilet Cleaner. Great attention do detail also. The stained, wet and used paper texture towards the bottom half of the ads are just ‘lovely’.

One thing I can’t figure out is how would you not know who else was sitting on the toilet at your place? What kind of place to you actually live in that some dodgy characters make a habit of taking a dump there?

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kong Siu Lan, Vincent Tse
Art Director: Kong Siu Lan
Copywriter: Vincent Tse

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Swift, Think of it? Done. Swift. Ready-to-go food.

Think of it? Done. Swift. Ready-to-go food.

Swift selected Advertising Agency Lew’Lara\TBWA, São Paulo of Brazil to put together a campaign for fast microwave dinners for them. A couple of nice looking clean images for their print ads with a cast of real people.

The ad photographs look good and the idea is ok, but it doesn’t look very tasty. It is like someone puked on their shoulder. Now is that really a lovely image? I am not sure if it is a great idea to have your product spattered and presented like that. Shire this makes a cool image but would you buy that?

Advertising Agency: Lew’Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkovicz, André Laurentino, Felipe Luchi, Victor Sant´Anna
Art Directors: José Neto, Leonardo Bazello
Copywriter: Adriana Martins
Photographer: Gustavo Lacerda

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