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Channel Globo News: Build your own opinion

Life in real time.

Good literal concept for a news channel with really nice photography. Love the props and models selected for this as well as the background which may have been dropped in at post but not nesseserally. I think CGCOM, from Rio de Janeiro really did a fantastic job here for TV Globo.

Not sure about the copy line but it’s not bad. It’s not that it is rubbish at all but just does not go well with the visuals.

About Gobo
Rede Globo is a Brazilian television network, owned by media conglomerate Organizações Globo, broadcasting in channel 4 of the VHF spectrum. The network is currently one of the largest in The Americas and the fourth largest in the world, transmitted to over 80 million people daily.

  • Advertising Agency: CGCOM, Rio de Janeiro, Brazil
  • Creative Director: Marcos Pedrosa
  • Art Director: Bruno Di Celio
  • Copywriter: Fernando Conde
  • Photographer: Aderi Costa


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Veikkaus Football Betting, I believe in humans!

Veikkaus Football Betting engaged TBWA\PHS in Helsinki, Finland to create a set of ads with really amazing art direction.

I think they did the old stormy, selectively burned in look with allot of colour and impact. Very photoshoped, it just seems like there is very little fantastic pure photography in advertising right now. The ads are very plastic; fantastic.

Superb illustration and art direction.

  • Advertising Agency: TBWA\PHS Helsinki, Finland
  • Creative Director: Erkko Mannila
  • Art Director: Mikko Torvinen
  • Copywriter: Erkko Mannila, Tommy Makinen
  • Illustrator: Piñata
  • Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
  • Marketing Manager: Saila Kuutti
  • Marketing Coordinator: Lotta Fredrikson
  • Manager: Mika Markkula
  • Graphic Design: Jouni Seppänen
  • Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen


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Primus Buddies, The small cup in which an espresso is served is called a demitasse.

Wow, it looks good. But what the hell is this ad? Solid art direction so I suspect it will do well at least catching people’s attention with these ads. I guess the idea is something along the lines ‘even fat or dorky collage guys can get hot chicks if they drink the right beer’. Perhaps they should have used that as a copy here.

Good studio photography on top of fantastic (Maya or 3D Max??) backgrounds put together in post-production. Then throw in some sky or horizon shock photos. I am guessing this but it would be just really silly to this in another way. This would be the most cost effective way to get this look.

It is fun. It is very well made and perfect for a beer brand.

  • Advertising Agency: Lew’Lara\TBWA, Brazil
  • Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant’Anna, Felipe Luchi
  • Copywriter: Toni Fernandes
  • Art Director: Leo Claret
  • Graphic Production: Marcos Pedra
  • Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
  • Photo: Gustavo Lacerda/ FURIA


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Bros, The plastic things on the end of shoelaces are called aglets

It’s what mosquitos would use on mosquitos they don’t like.

Very Etch A Sketch illustration, quite average actually and that is being kind. But we don’t normally see this sort of thing (chap web comic look) in big expensive ads so at least it has a cool novelty value here.

It is very cool though, quite funny ads I think. The copy line really makes it fantastic here, I love it. Good, simple and effective.

  • Advertising Agency: Leo Burnett Warsaw, Poland
  • Creative Director: Jaroslaw Wiewiorski
  • Art Director / Illustrator: Martin Winther
  • Copywriters: Martin Winther, Michael Lars


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Volkswagen: Golf 4Motion. Good, solid idea, no confusion of the message

Brilliant idea, quite focused and insightful to the target market (Switzerland/Europe). Supposedly Volkswagen a flat country out of Switzerland for these of us who are further a filled and are not familiar with … Europe. It really is quite smart but may not work well outside that market.

Also I really love the simple clean photography and the long, wide crop. This really drives the point for this set of print ads. I absolutely love the ski lift shot. It’s also quite funny on top of the maintaining the idea of the campaign.

I am not really sure why it feels that way but there is something about that guy being dragged that just struck me as weirdly funny. There is nothing special in terms of layout or photography or design of that particular shot.

  • Advertising Agency: Lowe, Zurich, Switzerland
  • Creative Directors: Valentina Herrmann, Keith Loell
  • Art Directors: Sebastian Hugelshofer, Alfred Burkard
  • Copywriter: Nicole Glaus
  • Photography: Sebastian Hugelshofer
  • Art Buyer: Suzana Kovacevic
  • Account Supervisors: Kerstin Schnyder, Martin Schlatter


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Wisconsin Fencing Academy: Holes

Learn the world’s original contact sport.

I love it, not too smart and not too boring, very Roger Rabbit. This idea really fits fencing, it’s a good campaign with some beautiful photography and retouch job on it.

  • Advertising Agency: Lindsay, Stone & Briggs, Madison, USA
  • Creative Director: Bill Winchester
  • Art Director: Matt Johanning
  • Copywriter: Lee Schmidt
  • Photographer: Dave Gilo
  • Photo Retoucher: Jesse Zamjahn, Pixteur.com


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thingsarefine.org It’s Puntastic!

Don’t Vote, things are fine just the way they are.

To encourage people to vote, Portland, Oregon advertising agency Borders Perrin Norrander created a Print and TV ad campaign with implied call to action. The deal was to flash some of the problems America faces into simple, potent message.

Finally you are given a reason why you should vote and not just because we are lemmings. US citizens need more tolerance of different religions and faiths, and less of religious extremists who are out of their minds. People, who blindly believe anything, hate what is different and don’t question anything or anyone. And that for everyone in this world.

There are some executions here that are weaker than others but overall good. The art direction is not, it is simple and graphic. My gripe is with “reverse psychology” method. I think all past this and on to new and better things like reverse-reverse-reverse-psychology?

These would make fantastic shirts; but don’t go ripping them off on coffee press, this work is copyrighted and will land you in Guantánamo Bay. Well perhaps not but it goes well with the ad message above.

By the way do you remember: Vote or Die!



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