Tagline: Be part of the “I swear to keep El Dorado a secret” group.

Mitsubishi for their Strakar L200 asked Advertising Agency MSTF Partners in Lisbon, Portugal to promote their new pickup.

Fantastic illustration artwork for this ad campaign, it is absolutely lovely, it’s a shame the product is getting lost in all three of these. Maybe brighter, stronger colour would bulls-eye it a litter more.

It is also quite good cultural and car ownership insight. What we’re really wanted to say perhaps is, Mitsubishi Strakar L200 is an awesome 4×4. It is so powerful and robust so you may get to places so far and wide. We don’t even know sure if these places exist at all. In these cases, cities that are legends. El Dorado, Atlantis and Shangri-la were explorers spent their lives looking. Very Indian Jones.

Beautiful ad campaign, it’s is just a pleasure to look at. Too bad the product is played down so much.

• Advertising Agency: MSTF Partners, Lisbon, Portugal
• Creative Directors: Lorenço Thomaz, Susana Sequeira
• Art Director: Tico Moraes
• Copywriter: Rui Soares
• Illustrator: 6B estudio, Brazil

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There is nothing funnier then making fun of other animals… It’s a funny shot and it really has a great impact. A good, stand-alone image that will look really bad (poorly made/unrealistic) in 10 years. But then again we are in the age of iPod (as oppose to steam or industrial age): everything is disposable. There is a new model coming out every week right?

I am just wondering how they put it together. I see a landscape shot and then perhaps a couple of elephants photographed from every angle to give the digital team material with which to put things together. I mean it does not look real but that’s ok for an image with a bit of humour. If this was a serious one perhaps there would be some 3D models involved.

• Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
• Executive Creative Director: Gary Caulfield
• Creative Director: Glenn Alexander
• Art Directors: Alfa Aphrodita, Yogi Wiweka
• Copywriter: Glenn Alexander
• Photographers: Heru Suryoko, Leonardus Bramantya
• Designer: Aldo Khalid

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