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D&M Publishers

Demographics have long been morose territory for publishers, its figures serving only to highlight the burgeoning numbers of airheads in our midst. Statisticians have agreed with me. Only heretofore though.

I must say I had long felt the upheaval. At last, someone got to formalize such cultural moment in a report. As we speak, it’s safe to say the decline in reading has been stymied.

Last Monday, the National Endowment for the Arts in the US declared “Reading on the Rise,” the polar foil to its previous report, “Reading at Risk.” Surveying American readers in 2002, the latter had almost written off literary reading by swearing only 46.7 percent of the respondents read. Now the same agency is telling me literary readers have spiked to 50.2 percent in 2008.

Overshooting expectations, adults aged 18-24 registered the heftiest part, 40 percent, of all this growth. These figures tip off just how many in a sample of American adults have read any novel, short story, play, or poem in the past year. The survey doesn’t give a fig if the novel was Wuthering Heights or Nancy Drew, nor does it care about the number of reading materials.

Outgoing NEA chairman Dana Gioia partly ascribes growth to the concerted efforts of teachers, librarians, and civic leaders to get every American reading. Likewise, Gioia prides himself in NEA’s initiative called “The Big Read,” which encouraged Americans to read specific books, such as F. Scott Fitzgerald’s The Great Gatsby.

He also cites J.K. Rowling’s Harry Potter books and—drum roll—Stephenie Meyer’s Twilight series.

I knew it.

Once I was such a hater, but now I’ve wheedled myself to be more forbearing of the overrated vampire saga. The way I see it, adolescents are so much the better for reading anything.

In the 12 months covered by the survey, Stephenie Meyer quickly emerged among the nation’s bestselling writers. By year’s end, her vampire saga, composed of the books Twilight, New Moon, Eclipse, and Breaking Dawn, sold 15 million copies. The survey also coincided with the release of Harry Potter and the Deathly Hallows, the fastest-selling book of all time.

Ever since Harry Potter flew on his broom, the young-adult sector has irrefutably been on every publisher’s radar. One of Canada’s largest, D&M Publishers, may steer itself more into that course.

Since 1971, D&M has published more than 2,000 titles from Canadian prodigies, like David Suzuki, Thomas L. Friedman, and Douglas Coupland. For its print ad campaign, Rethink liberally draws on subtlety in this universal call to arms to reading. This is the one come-hither advertising autonomous of a punchy copy, its gooey undercurrent highly electric enough to isolate itself: Reading is power.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Carson TIng
Copywriter: Katie Ainsworth
Photographer: Pete Soos
Print Producers: Jim Leith, Shelley Stevens
Studio Artists: Justin Renvoize, Tom Pettapiece
Account Manager: Cameron Walker

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Volkswagen, An offroad car, not necessary for offroad people.

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An offroad car, not necessary for offroad people.

Ah wonderful, a city dude trying to ‘do nature’. Buys obnoxious large 4WD SUV to cruse the streets and intimidate other drivers when switching lanes just because he can can’t drive. Now here is something I relate to.

Well don’t hold that against me, I have a platinum Visa and a 6 pack… (The lumpy things not the beer things) Come to think of it, I am evil. Now back to the ad break kids.

It reminds me of the Modern Turkish restaurant we did last night with some of my pips, A place were the only thing modern were the prises, they were generations ahead of the expected price. (assuming today’s inflation) What the hell is it about?

Ok that had nothing to do with this Volkswagen print ad but apperantely I am a ‘creative’ type so do not actually need a logical train of thought.

A guy using a pool skimmer to clean debris (leaves, trash, dead rodents) out of the lake before he takes a swim. Not putting out a camp fire the traditional way by peeing on it and getting s pizza delivered when camping out. I like it, this campaign talks directly to an outdoorsy type, good work here. This has to be one of the best print car campaigns around today.

Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader

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HelpChildSoldiers.com

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It’s getting a little tiresome for people to scream controversy the instant that someone advertises the ills of child pornography or the cruelty of wearing fur. Perhaps, just perhaps, people need to be shocked out of their idyll by baby mobiles with grenades hanging from them, or crayon packs filled with bullets to understand the gravity of the situation.

I haven’t been exposed to many images that are as disturbing as these; but really, are child soldiers anything but disturbing? The past decade has seen two million children die in combat – pretty much, die for the idiotic conflicts and wars that adults create.

These sarcastic images could be deemed to make light of an incredibly serious situation, but I think they hit the mark (no pun intended). Instead of the issue of child soldiers being made into some lucrative Hollywood movie, these images are directing people to petitions to make it stop. Full points for originality too – not that anyone should ever be sick of or used to the photographs of this shocking reality from wartorn nations.

I hope that these images are seen for what they are – an attempt to draw attention to an ongoing situation that demands more of an effort than has been shown in the past. Instead of some annoying activists screaming blue murder over political correctness, how about we stop with our political games – and save the children becoming key players.

Advertising Agency: john st.
Creative Directors: Stephen Jurisic , Angus Tucker
Writer: Mia Thomsett
Art Director: Stuart Campbell
Illustrators: Parishil Studio
Designers: Parishil Studio, Stuart Campbell
Account Services: Sandra Moretti

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013 Netvision: Squashed Bugs

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Extremely fast internet

So original; it’s lame. Well at least there is a bit of insight and the casting does look the part. I think this would make also a good ad for a porn site. In fact perhaps indirectly it is. What else would surprise you on the net like this? Two girls and a cup?

Ummmm… Let’s say I don’t actually know what that last reference refers to, ok? Deal? And, I’ll give you candy.

Advertised brand: 013 Netvision internet company
Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Eran Bar-Yochai
Art Director: Noam Laist
Copywriter: Ronen Levin

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Israel Nature & Park Association: Deer

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Save The Wild Life

This ad has a lot of potential; it is just missing a few things. Originality, good contemporary artwork and interesting copy. Well at least we get some deer behind in your face if that sort of thing works for you.

I am surprised to read this ad was done by an advertising agency; it looks more like an in-house job done by boss’s son who is good with Photoshop. Alright is not that ridicules but there is really not a lot there, could be worse. That’s not a compliment.

Advertised brand: Israel Nature & Park Association
Advertising Agency: GITAM/BBDO, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks

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