Ah, an age old question: “How many Art Directors does it take to make stupid crap”? Seriously four Ads to come up with something that is edited out even by the cheapest of stock photo houses?

I suspect this may be something along the lines of no longer want to be reminded of whatever was written on the crumpled post-its, well ok we all get that part. Then, crumpled pieces of paper normally mean that you’re working through a problem or brainstorming. Sure, but so what? Yeah, I’m not really getting these. In fact, I’m trying to forget them. I give this a rating of 17 Lilliputians’.

It is nice to see a pure photography without so much retouching that one wonders if there was a photo somewhere there to start with.

Advertising Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tugbay Bilbay, Tevfik Naipoglu
Group Creative Director: Ergin Binyıldız
Art Director: Metin Akın
Photographer: Ayse Ceyda Binyildiz

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Great ideas are precious.

Wow, JWT adverting agency doing a self promotion ad campaign, JWT allegedly believes their ideas are so valuable that dudes in balaclava with try to take them. Talk about ego masturbation here.

Actually perhaps it is JWT Hong Kong agency after a heist coming back to their hideout office. So in essence this ad can say we will pilfer ideas all over the place for you, our client. Well at least JWT are quite are honest right? There are hardly any original ideas left anyway, it all has been done before but not in every way possible. That is why one cannot copyright an idea just the execution of that idea.

Oh yea, the visuals look ok, a little fake but that ok… for now.

Advertising Agency: JWT Hong Kong
Creative Directors: Lo Sheung-Yan, Steven Lee, Timothy Chan, Ming Chan, Lai Kin Leung
Art Directors: Ming Chan, Lai Kin Leung
Copywriters: Timothy Chan, Hugo Yiu, Jesse Wong
Photographer: William So
Retoucher: William Chan

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So it came to this, selling LEGO with sex? Well I am glad; LEGO artistry is serious stuff it seems. Serious but not cool, just check out the bed in the ad, note it’s a singe bed were the campaign is for adults, do I need to say more?

I love the detail of the shoot locations. they are really richly styled with little things like shoes, clothes and little boats. It’s really lovely to see this in minimal sets; these kinds of things really raise the production quality of the ad campaign like this.

Also, I say these high heels look totally hot even when pixelated in to LEGO.

Jean-Yves Lemoigne for Amusement magazine

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So it has come to this: Everything in the world can become phallic symbols. Nothing, not even a CT scanner couch has been spared.

Winter Park, Florida’s iSix Creative agency proves sheer dirty-mindedness could make for some intriguing, albeit whorehouse-stumping, ad campaigns. In the realm of print, it’s raising—or lowering, whichever way you see it—the bar of advertorial oneupmanship.

I wager Illumen Radiology has tapped the ad agency due to its considerable star wattage, crafting campaigns for reputable medical clients like Aloma Urgent Care, Physicians United Plan, Cardiovascular Centers LLC, Florida Radiology Centers, Health Care Services of Florida, and The Cardiovascular Institute.

Ironically, the effect of the first ad on me rivals that of a brain tumor. Just because the bed or table of a CT (Computerised Tomography) scanner slides backwards and forwards through a hole, the agency has contrived to make a statement, if not a catchy innuendo. To iSix, nothing could be more penile.

As for the other ads, they’re just as painless as a CT scan.

In truth, a CT scanning machine appears larger than as portrayed in the adverts. It is at least larger than a little girl’s head halfway through a blow job.

Essentially a sophisticated X-ray machine, a CT scanner simultaneously sends multiple X-ray beams through one’s body. With each pass, the computer reckons the strength of the beams. In turn, it uses them to simulate a cross-section of the body, a “slice,” on a monitor. If you caught the ad’s drift, the equipment takes 64 slices.

Really now, the ends of a scan are not as frivolous as the ads would have led us to believe. For one, a scan is used to spot and measure tumors and abscesses. Since a CT scan can locate critical organs, doctors need not operate to make biopsies.

Originally, CT scanning was indicated only for brain ailments, such as aneurysms, bleeding, and tumors. Powerful CT scanners nowadays can generate visuals of any body part, be it the spine, kidney, spleen, lung, or liver.

With a 64-slice CT scanner, the imagery is sharper and clearer. Heck, it is three-dimensional. In a single pass taking 0.4 seconds, it can already cover 40 millimeters. It takes a 64-slice scanner only 10 seconds to collect a high-resolution image of the whole body. The brain, heart, lungs: just five seconds. All patients need to do is hold breath, a bit longer if they’ve seen these adverts.

Advertising Agency: Isix Creative, Winter Park, USA
Creative Director: Keith Jensen
Copywriters: Keith Jensen, A.J. Martinez

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This way out. www.alcoholics-anonymous.org

Alcoholic’s Anonymous print ad campaign from Lowe Group, Zurich, Switzerland looks deceptively “oh that was way too easy to put together”. This looks like a really easy 3D job with a little re-touch. Well perhaps it was, but I say it fits so seamlessly, this does not force an idea, but leaves so much to imagination. The reason this makes me think just a little is the simplicity and the unconventional angle.

Anyway, I drink Vodka, so I can’t be an alcoholic. When was the last time you drank Vodka out of a bottle anyway?

Advertised brand: Alcoholics Anonymous
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.draftfcb-lowe-group.ch
Executive Creative Director: Keith Loell, Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer/3D-Art: Scheffold.Vizner/Fluxif
Account Supervisors: Stefan Naef

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Wow, if there was an ad campaign to make killing animas sexy this is it, I love it. I think tomorrow I will look at getting that gun licence already. If that was not enough IndyAct even got the recommended price for the fur coats, or is that for the girl in the ad?

But seriously, these print ads are really hot; yes they do get the message across for some people and only thanks to the fake blood all over the place. Perhaps the copy should read something along the lines “If you are hot and have poor hand eye coordination get out of the kitchen”?

Alright, alright, will be serious for a second here. I do love these ads they are fantastically cast, styles and feel fresh and crispy, the visuals are absolutely fantastic. But this does not make me save a wild kitten.

Most people in our region do not fully comprehend the extent of brutality that is the fur industry which has no morals or compassion towards those whose skins have enriched them. There is an urgent need to inform consumers in the Gulf and Middle East to make conscientious decisions when purchasing what could be offending merchandize.
IndyAct (The League of Independent Activists) believes that great changes in this world are transpired by a small number of individuals. With this ad, IndyAct activists hope to change people’s perceptions about wearing fur.

Marketing Objective:
Educate or convert every man, woman, and child in our to end the suffering of fur bearing animals.
To influence compassionate citizens to make conscientious decisions when purchasing what could be offending merchandize.

Brand: IndyAct
Agency: DDB UAE
Photographer: Tejal Patni
Executive Creative Director: Idris Lien
Creative Director: Adham Obeid
Art Director: Issam Albouni
Regional Account Director: Bashar Aboul Hosn
Country: United Arab Emirates

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I am so disturbed with this shock campaign for Marie Claire that I am not going to write much about it. But I really would like to say if you take the shock value too far you begin to lose your credibility. I do agree the emotional impacts is significant here but perhaps this is too much.

Alternatively I may be just too squeamish.

The Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).

But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.

This campaign for Marie Claire encourages women to make up their own minds about the Bill, and not to let others speak and think for them.

Brand: Marie Claire Magazine
Agency: BBDO Guerrero, Manila
Retoucher: Manny Vailoces
Photographer: Paolo Gripo
Chief Creative Officer: David Guerrero
Executive Creative Director: Joel Limchoc
Executive Creative Director: Simon Welsh
Art Director: Dale Lopez
Copywriter: Tim Villela
Producer: Al Salvador
Country: Philippines
Accounts: Karen Go

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