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Dove: Comb & Brush

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Instant Hair Fall Protection

I do not know what the hell this advertises and it looks to painful to find out. Actually I find I do not even what to describe or think about this ad so here you are enjoy or not for this is where I stop…

Advertising Agency (Name, City, Country): Ogilvy & Mather Asia Pacific
Executive Creative Director: Christen Monge
Creative Director: Troy Sullivan, Annie Wong
Regional Senior Art Director: Kenneth Kuan
Copywriter: Bradley Wilson
Agency Producer: Brell Chen
Photographer: Eric Seow @ Beacon Pictures
Retoucher: Aries @ Yau Digital



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Kaercher: Titanic

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Powerful Immersion Pumps

Powerful pumps from Kärcher, so good the suck the big one (Ocean). Well ok, whatever rocks your boat on the sea bed.

It is so easy to bitch about the ad when the visuals and idea are so exaggerated but the fact is if done well the uber exaggerated ads are really cool. Exaggerated & over-promised ideas are also very susceptible to go viral and what advertiser does not crave free publicity? I love big ideas.

Really good visuals also, lovely tone to the image and the detail is really cool, the ad artwork does not have that memorable human element but it does get the idea across really well.

Advertising Agency: FJR Werbeagentur, Munich, Germany
Creative Directors: Frederik Kittsteiner, Hans Fahrnholz
Art Director / Photographer: Martin Besl
Copywriter: Christoph Sackerer
Illustrator: Christian Kitzmüller



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AE Investimentos: Surreal

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Don’t be lost in the weird world of investments.

Insanely cool; perfect Dali rip-off. A bloody good set of visuals with a cool, creative and actually useful copy line. Great illustration, at first glance it seems to be all Dalí, the sitting man is from a Magritte painting called “The Liberator”. The lion is also a recurrent Magritte element.

I would love to see a lot more stuff like that, offcourse that would really raise the bar significantly for all creative’s out there and in about a year a lot of creative’s will go out of business. So I guess the moral of the story here is: for all of you who create crap, thanks to you there are a lot of rubbish artists you help support. Just like sponsor a child in Africa, but with less food and more ego.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel



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Nivea Sun

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Let it snow, but, unless you’re Dita Von Teese, you’re probably raring for a tan. Overcast skies, days on end getting holed up at home, icy beaches—all conspire to put off that elusive glow until summer.

In the face of wintry temperatures, a self tanner is the most obvious route to bronze deification. Nivea, the skin care company, is knowledgeable with fake bakes as it is with sun protection.

These print ads endorse Loción Autobronceante, Nivea Sun’s line of self tanners in Argentina. With vitamins and oil of macadamia, the product may just get you a bake that could outshine the Rio de la Plata.

It’s tanning without the sunning. Slather it, hide under a rock, and still you’d turn brown as peeled apples would in open air. The ads, then, are basically duping nobody, although the library scene could have used nothing but moonshine streaming from the skylight. More important, still, is the incongruous presence of towels therein; the ads couldn’t stand without them.

Solar intervention omitted, such products impart a tan to the skin by essentially “burning” it with chemicals. The active ingredient in most self tanners is DHA (dihydroxyacetone), which reacts with the skin’s proteins.

Granted, the glare of snow on a sunny day is a surefire tanner. Otherwise, sheer sunlight or ultraviolet (UV) light can break through 80 percent of clouds. Either way, they put you in the line of carcinogenic fire.

Melanoma or skin cancer is almost always triggered by exposure to UV rays. In the US, skin cancer is meted out to one million people annually, particularly the fairest-skinned ones. Self tanners may just save someone’s life today.

Fake tans can also be gotten via mineral makeup or bronzer powders. Such cosmetics are manufactured with minerals like boron nitride, bismuth oxychloride, titanium dioxide, talc, mica, and zinc oxide.

In blind darkness, a sun-kissed glow is truly just a brush, slather, or dab away.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Director: Gonzalo Arévalo
Illustrators: Osvaldo Salazar, Gonzalo Arévalo
Photographer: Alfredo León



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Friends of the Earth: Polar bear

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The earth is heating up. Sign the petition on the bigask.be and ask the Belgian government for a strong climate law.

I love it, so cute and disturbing at the same time. The message I guess goes somewhere along the lines of the fur that protects the polar bear may kill it in the end. This is appropriately gross and twisted. Good job.

This reminds me of the video by Robbie Williams that was censored by Top Of The Pops for its gore content. It caused a controversy in the United Kingdom and many other countries. The video showed Williams tearing chunks of skin and muscle from his body while performing a strip show in an attempt to get noticed by the female DJ. Coincidentally “Rock DJ“, a song inspired by Williams’ UNICEF mentor, the late Ian Dury.

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Account: Jochen De Greef, Yannick Van Keer
Photographer: Mark Paeps
3D & Retouching: The Living Room



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