<img border="0" src="http://www.stillad.com/wp-content/themes/Black-N-White/images/logo.gif" alt="StillAd">

The Best Job In The World?

queensland

Somebody even posed as a terrorist to bag this job.

Ah, the things people do in this economy. More than ever, now is the time to dash the rareness of rollicking in cold cash earned by lazing around in ethereal, warm utopia.

By now, every unemployed person on earth must have gotten wind of the hoopla surrounding Tourism Queensland‘s smash hit of a marketing stunt about “the best job in the world.” To them, the hundredth-thousandth Aussie dollar does not come for naught when it predestines a mammoth ROI in tourism.

An oversized job ad-the notion is half the no-brainer of print advertising than an understatement of a really fantastic occupation. Putting “anyone can apply” after the fact—priceless populism.

News of the job, along with the print ad, broke out sometime last month. In two days, a global phalanx of visitors crashed its website several times. Reportedly, there were 25,000 visitors trickling in just an hour, at 40 hits per second.

It’s the employee benefit, mate: the newly hired would essentially be paid US$105,000 (AUD$150,000) to bum around in paradise.

The workplace in itself is the greatest incentive. For six months, the lucky jobseeker would live in the neighborhood of the world-famous Great Barrier Reef, where the sky is eternally azure, the waters are limpid, the sand crystalline, and the air tropical year-long.

He or she will be billeted on Hamilton Island near Queensland, specifically in a swanky beachfront mansion called the Blue Pearl, amidst restrained urbanity and exotic wildlife. More importantly, somebody else would foot the rent.

Between sleeping and waking in a palatial house, the worker gets to soak up the sun as a token “caretaker.” Work consists of nothing more daunting than snorkeling, the occasional pool-cleaning, plane-riding above the islands, and basically just holding court over a World Heritage realm as one pleases.

Applications are due on February 22, after which 11 applicants will be short-listed for a round of interviews. As of Thursday, the number of applications have clocked in at more than 15,500.

They’re not really looking for a supermodel. All Tourism Queensland wants is charisma sinewy enough to stand the press. The rationale of this little ruckus is recession-proofing Queensland’s multi-billion dollar tourism industry.

Hence, the caretaker is bid to explore the islands and flaunt those jaunts to the world. He or she will show them off in a portal hosting a weekly blog, video diary and photo gallery, among others.

On July 1, the successful jobseeker will report to this office:

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: Nancy Hartley, James burchill
Art Directors: Ralphie Barnett, Cristian Staal
Copywriter: Merrin McCormack
Additional credits: Adam Ford, Jason Kibsgaard, Darren McColl, Edwina Gilmour, Anne-Maree Wilson

Rate this Ad

Loading ...

Adult Survivors of Child Abuse

asca4

asca3

asca2

asca1

A sensitive subject calls for sensitive advertising. Not.

The image of a child weeping in the corner is a thing of the past. Gone are the chain emails about the little girl’s abusive alcoholic father where you must “help Jenny by passing this on to 20 of your friends. If you don’t by 12 midnight tonight, her father will come home and have his way.” I really didn’t want to annoy 20 of my friends, but I didn’t want to be liable for this abuse.

It appears agency Whybin/TBWA also received my emails and so they decided to fight child abuse differently- creep us out.

Often when I’m distressed or nervous I make a terrible joke. Its offers only a nostril laugh and an uncomfortable stench. I somewhat feel the same awkwardness leaking from this campaign.

I appreciate the alternate approach, particularly as in the same month, the Sydney Children’s Hospital went the other depressing way. However I have a few issues with the campaign.

Firstly, I took me a while to understand the relationship between the dark humor and the the copy. After some time I saw it- when you get over something sad, you say “finally we can joke about it.” As one never gets over child abuse, it won’t ever be a laughing matter.

Also I have issues with each ad. The gift card’s artwork could have been better to make ‘abusers’ more recognizable. I don’t like the father and son cutout, as without viewing the others it fails to communicate. And the man ironing jeans is weird.

I find this campaign dark, but not dark enough. I think? I don’s actually know why i don’t love it. It’s just a little awkward. But not good awkward. Or exceedingly awkward like anti-jokes -now they go well beyond nostril laugh.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Steve Dodds
Art Director: Dave Lidster
Illustrator: Ben Godfrey
Photographer: Derek Henderson
Director: Tony Sherwood
Producer: Pip Shuttleworth
Production company: tonysherwood.com
Published: February 2009

Rate this Ad

Loading ...

Essknete: Calendar

kaugirls

“Essknete” is the first edible clay in the world! For our client we made a calendar with yummy girls made of Essknete to seduce buyers for the categories toys and food. The Title “Kaugirls” plays with “Cowgirls” and the
German “kau-” which means “to chew”.

Why do agencies continue to use sex to sell kids products? It looks like the “sex sells” concept is now exploring new alternate routes.

Could it be that advertisers were getting in trouble for brainwashing kids? Thus the solution was to tap into the minds of the child’s dirty-minded father (or mother, don’t want to get in trouble here).

OK so we have edible clay from Germany. Vier für Texas’ explains to the non-German, that “Kau” means “to chew.” This accordingly leads us to the kaugirl cowgirl. Should we opt for a child’s Toy Story-type clean-cut cowgirl? No, while we got our minds ticking- who says she can’t be a sexy pin-up cowgirl? The fact she is edible, makes it so much more erotic. Not to mention it makes the art director’s job a little more interesting.

I am entertained by the fact that each of these pin up characters were hand crafted. There were then positioned and photographed rather well) However i do suspect that this idea came only from a desire to play with clay.

Now we shouldn’t doubt this campaign too much, as it creates branding every month of the year. Maybe dad (and/or mum) may look beyond the sexy pin up girls and recognize the edible clay.

It could also be the way of the future for infant products, ie toy includes a complimentary gift for daddy. Every newborn bunny rabbit comes with a free copy of Playboy. Every Learn Your ABCs book- free College Girls Gone Wild DVD. Now that’s complimentary.

Advertising Agency: Vier für Texas, Frankfurt, Germany
Creative Director: Philipp Erlach
Art Directors: Sonja Weber, Frank Röhrig
Illustration: Elisabeth Esselborn
Photographer: Marc Wuchner
Released: December 2008

Rate this Ad

Loading ...

Tambour Paints: Dog

tambour-paints-dog

Protects your wood

This is the ultimate nightmare of every guy after a few drinks at the bar.
You know how that goes you have a drink on a Friday after work then another and another and sometime before you get to your final 27th shot of Vodka that night you are busting to go. Well so you go.

You hold on to the floor until you get to the toilet and find what you hope is a urinal you raise your leg to pee (well I assume) and somehow you get it on yourself (the saturation level depends on your karma and your overall dexterity).

How the hell do you explain this to your buddies or the girl you drunkenly think has the hots for you? I don’t know just make sure you wash your hands before leaving the bathroom.

The above story is completely fictional and any resemblance to real persons is coincidental but statistically very high.

PS: Oh yes, cool ad by the way.

The Brief: Raise awareness for the company’s wood varnish paint stressing its water tight protective feature.

Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director:Amit Gal
Art Director: Miron Sasson
Copywriter:Geva Kochba

Rate this Ad

Loading ...

Colgate Oral Health Month

TC New Format-for macas 3

Colgate is known to gives out product samples at annual events such as “Oral Health Month” to target consumers, in this case the target consumers are kids. The product samples are there to remind kids to take better care of their teeth after eating sweets. As well as influence their parents to switch to a Colgate if ultimately possible.

Now this method does not bring useful marketing results as most consumers tend to forget the message and the brand. The consumer is not likely to remember the message or the brand even if they have grabbed a few samples. Instead of giving away product samples, ice cream and cotton candy were given out… with a surprise.

The supporting stick carrying the ice cream or cotton candy had a hidden message. Once eaten the message printed on the tip of the stick shaped like a toothbrush is exposed “Don’t Forget” with the Colgate logo.

Agency: Y&R Bangkok, Thailand
Executive Creative Director: Marcus Rebeschini, ShenGuan Tan
Creative Director: Noppadol Utiswannaku
Art Director: Kijchapon Patiwongphaisarn, Somchok Kunjaethong
Copywriter: Chanissara Ngampan
Agency Producer: Amornmarn Rattanarakpinyo
Account Service: Jaime Prieto, Sanjay Bhasin

Rate this Ad

Loading ...