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Exact Pregnancy Test – Second Best

The second best way to tell if you are pregnant.

First, a question…

Has it ever crossed anybody’s mind when wanting to know if you or your partner might be pregnant that there might be a better way to find out than by using the most obvious method – the home pregnancy test?

This advertising campaign is asking us to consider it. It is telling us that their product - the Exact Pregnancy Test – is the second most effective way to determine pregnancy.

The second.

The first most effective method (but of-course) is for the woman to manouvre herself into the most flexible of positions, and (for want of better terminology) to get in there and check it out for herself.

Not often do you see a company using “second best” as their major selling product. This one pulls it off wonderfully. In this case, second best is best.

They have certainly convinced me.

I think these images are so pleasing to the eye that the grotesque has been perfectly balanced by the beautiful. Sure, I was a little weirded out at first, but I find the longer I look at them, the less disturbing they become.

If you can appreciate the beauty of these photographs – the perfect, sheer reflections and the electrifying contrast between black and white. I think it is fair to say that, by contrast, the fact that this extremely flexible woman is supposed to have her head stuck in her own vagina is rendered insignificant…

Almost.

Client: Exact Pregnancy Test
Agency: Lowe Bangkok
Photographer: Basil Childers
Retoucher: Thanawat
Creative Director: Supon Khaotong, Kittinan Sawasdee, Piya Churakpong
Art Director: Anun Nunsai
Copywriter: Thanavate Siriwattanagul
Country: Thailand

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Tamayo Art Museum

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“It has been established that persons who have recently died have been returning to life and committing acts of murder. A widespread investigation of funeral homes, morgues, and hospitals has concluded that the unburied dead have been returning to life and seeking human victims. It’s hard for us here to be reporting this to you, but it does seem to be a fact.”- Night of the living dead

Ok, before we get into this, let’s just take a second to stand back and say, “This is super cool”.

In my opinion, this is the visual equivalent of a REALLY good zombie movie. It brings to mind “Goosebumps” and “Are You Afraid of the Dark”, the horror shows of my youth. Horror before it became solely about scary little girls in dark hallways. These were the kind of things that scared you, but were at the same time so incredibly fascinating that you couldn’t stop watching. That’s how I feel when I see these pictures.

It’s a physical representation of the relationship between science and art. These are things that could never happen (let us all hope), but at the same time are based somewhere in reality. The brain with hands reaching out of it, the fist punching through the woman’s chest. This is the stuff of your high school biology teacher’s nightmares. Its like someone took a picture of the plot of a Stephen King book.

The fist punching through the woman’s chest could symbolize heartbreak or lost love (quite poetic, if I do say so myself), or if you’re not into that sort of thing it’s still a fist punching through someone’s chest. I think that on some level this could appeal to anyone, which is what makes it so remarkable. It’s both shocking and charming at the same time.

The pictures are beautifully shot, lit and framed. The computer-generated sections are skillfully crafted and edited into the pictures to give us that suspension-of-disbelief that our cynical minds so desperately crave. This is something that I want to see more of, it definitely makes me want to check out the Tamayo Art Museum.

George A. Romero’s got nothing on this.

Brand name: Tamayo Museum
Advertising Agency: Draftfcb México
Creative Directors: Yuri Alvarado, Luis Pedro González
Art Director: Gustavo González
Copywriter: Ezra Mochón

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Sensodyne: For Sensitive Teeth

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For sensitive teeth.

I thought the advertisement was clever. This little guy really sucked me in.

It is funny how you can take a lump of white clay, put some arms and legs on it, and suddenly it is a tooth. Then put it next to some funny copy, shape it, and it is an emotional tooth. A sensitive tooth.

Sensodyne isn’t a product I use, or have ever thought about using, but this ad impressed me enough to make me think about it. I am not a fan of most toothpaste and tooth-related advertisements – close ups of people’s teeth, the awful scratchy sound of brush against tooth (a sound I liken to fingernails scraping a chalkboard), the diagrams and cartoons of tooth decay. I’ll take this kind of ad any day. It is different, funny, interesting. The kind of advertisement I would be happy to be staring at as I wait on the platform for my train.

And maybe this little guy has convinced me to get myself some Sendsodyne. After all, I wouldn’t want to face the real fury of an unappreciated tooth.

Advertising Agency: REP/GREY Worldwide, Bogotá, Colombia
Creative Director: Mauricio Dueñas
Creative VP: Juan Pablo Hernández
Art Director / Photographer: Juan Carlos Fandiño
Copywriter: León Corkidi
Account Director: Beatriz Eugenia Garzón
Account Executive: Carolina Meléndez de Zubiría

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S&P Air Extractor: Inside Out

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I think this is really effective in conveying the desired message: an S&P Air Extractor will make the air in your home so fresh, you will feel like your house has been turned inside out. It is also a really entertaining and clever advertisement, and I imagine it would have been a lot of fun to make.

It reminds me of The Sims.

I am one of the few of the millions of people who have purchased and played the Sims who will admit, I love it. It is just so pointlessly and hopelessly addictive, I have not played it for years, but if I had the opportunity(and the time) to play it now, it would probably be difficult to make me stop.

The reason this advertisement reminds me of The Sims is because there is so much attention to detail. The Sims game gives the player the opportunity to design, build and decorate buildings in their own little town, and every house needs to be accomodated with rugs, tiles, lampshades, wallpapers and lounge suites. The choice is almost endless, and the time wasted playing the game (if you even get that far) can be, too.

It is the detail that I love, and that is what has impressed me so much with this advertisement.

From the books on the shelves and the rubber duckie on the side of the bath to the magnets on the refrigerator and the pot on the stove, all these little details really excite someone who dabbles in art and design like myself. I can appreciate the tedious attention to the smallest blade of grass, the shadows needing to be cast in the perfectly correct positions, the ruffles in the curtains having to be just right.

And so, while I do not currently (and hopefully never will) need an air extractor, if the situation ever arises where I do find myself in that position, I think it is safe to say I will remember this ad and will as a result be looking towards S&P for all of my air extraction needs.

Advertising Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira, Pato Navarrete
Art Director: David Allendes
Copywriter: Pato Navarrete
Illustrator: Duck

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Banco Financiero raises the bar

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Lets face it. Global warming is just around the corner. Dinosaur cloning isn’t too far off either. And don’t get me started on all those flying saucers I’ve spotted of late. The world is soon to go through a dramatic change, and who knows what it will bring with it. One thing is for sure: When either of the catastrophes depicted in these images kick off, the main thing that will be on my mind is “but how does this affect my interest rates?”. Good to know that Banco Financiero, located in Peru, have pre-empted this concern, and have given an iron clad guarantee that when the shit hits the fan, our 8.5% fixed rate is guaranteed.

What really impresses me about this ad, is that in 2 of the 3 images, there are still lights on and staff working away in spite of the imminent threats. Thats a textbook example of a workaholic. “Honey, I’m gonna be delayed tonight. Yeah I know the aliens are taking over but Mr Gonzalez is busting my balls over these figures. Leave the chicken in the microwave before you flee the city. I love you too.” For all the hype we hear about the long hours put in on Wall Street, the place still shut up shop for 5 days in the aftermath of 9/11.

I applaud the bank for their bold promise and for putting my mind at ease. I’ll sleep like a baby tonight.

Does anyone know where I can pick up a cheap flight to Peru?

Client: Banco Financiero
Agency: Young & Rubicam Lima
Creative Director: César Godenzi
Art Director: christopher Graham, Kenneth Yohann, Oscar Takahashi
Copywriter: Jorge Soto
Retoucher: Raúl Pardo, Carlos Luna, Christopher Graham

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