This is such a fantastic concept for a condom ad.

I mean, never mind all the usual advertising lures to attract the customer to a product they wish they never had to use. Forget added sexual pleasure, forget sensual and exotic flavours and ultra-thin latex. What more does a condom manufacturer need to do to convince customers to buy their product than to remind them of what disasters could arise if they don’t?

I imagine that coming across this ad would really put things into perspective for a hormone ravaged teenage boy whose been trying to convince his girlfriend to ‘take the next step’.

But what about someone in the oposite position? What about the man trying to convince his wife to have a baby. She is about to concede. She is happy. She can imagine a life with child, and she likes what she sees. Husband and wife are united.

Then she sees this ad…

All that money for bloody stationery? And pocket money? I never got that much pocket money when I was that age, and I didn’t need a financial management plan! And why the hell does one kid need so many hobbies? Less hobbies means less wear and tear, which means less shirts. Why the hell so many damn shirts? And this kid is definitely going to be getting a job…

I guess this is exactly why this ad is both funny and effective. Great thinking.

Advertising Agency: Publicis Ambience, Mumbai, India
Executive Creative Directors: Ashish Khazanchi, Prasanna Sankhe
Art Director: Shantanu Suman
Copywriter: Nikhil Panjwani

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Oh man, do these ads freak me out! There’s something wrong about taking something cute and cuddly and making it into a psycho killing thing. Same deal with Chuckie, and all those doll related movies. I hated them and I still do.

Fear aside, one has to admire the thinker behind these advertisements. It adequately gets to point across (I assume the tag line: ‘Sweet on the outside, nuts on the inside’ implies that these are sugar coated nuts of some variety) and they look aesthetically pleasing. On top of all of this, the advertisement is also memorable. None of the images are so grotesque that one is shocked into disgust, nor are they so bland that they would be forgotten moments later.

I also just really appreciate the detail. The holes in the glass case in the Hannibal Lecter picture and the plate of food in the last picture. This wasn’t just some hasty job, but a lot of work has gone into it to make each image like the scene that it is replicating. Very cute. I especially like the little smile on the bear in the last picture.

Via: AdArena

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Stop the flu.

I have never had a milkman, and until now I had always believed I was missing out on some sort of special experience that most peoplehave; on they can talk about when they are old.

Now, I am quite glad, no, grateful, that I never came into contact with the myriad of germs that the ‘beloved’ milkman transported across many an unsuspecting neighbourhood.

This is an interesting ad. It isn’t really funny and I don’t find it especially creative, but it certainly holds your attention. Unfortunately, I became so consumed with all the weird characters in this ad, not to mention  the journey of the germs, that I forgot what the ad was even for. I guessed hand sanitiser, or something of the sort.

No – panadol.

Anyway, if you haven’t yet you have to zoom this image and check out some of the people and (strangely enough) animals. I made a fun game out of the ad. I try to imagine by which physical means did the germs get from person a to person b, and then to person c and so on. The imagination is a wonderful thing.

This ad is just plain weird. It should work – it is pretty simple in concept and design – but it just doesn’t. It distracts you, holds your attention for a while, ignites a little imagination, but these are qualities of crossword puzzles and graffitti, not the makings of a convincing ad.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Andrew Tan, Johnnie Tey

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Ask your doctor to check your neck. It could save your life. www.checkyourneck.com

I am shaking my head at the moment, trying to figure out where to start.

The illustration is good. Actually, I think it is awesome. Very raw, very sharp and definite. Strong colours and simple arrangement.

The rest…well like I said, it is diffucult to know where to start. Not necessarily because tehre is so much wrong with the ad, but more because each wrong thing has an effect on another wrong thing. It is a jumbed mess.

It iseems inneffective to make a connection between these three things that nobody likes doing, or cares very much about, and another, new annoying thing that we have to do at the doctors. The copy is more effective in sending the message than the images, but still it isn’t really convincing me.

I think the campaign to get men to check their testicles needs to be done, complete, and declared officially successful until that issue itself can be used as the backbone for another cause (or at least a significant part of the vertibrae). Men still don’t care enough about testicular cancer, or prostate cancer for that fact, and this ad wrongly assumes they do.

Breast cancer, on the other hand, enjoys greater awareness, however this point just makes it’s appearance in this ad even more obscure.

Unfortunately, I think this ad does little of what it sets out to do. The average viewer will probably think  about thyroid cancer, but then get distracted by the weird illustrations and seemingly irrelevant copy, then walk away confused.

But will they check their neck?

Advertising Agency: Lowe Worldwide, New York, USA
Creative Director: Bernie Hogya
Art Director: Raj Kamble
Designer: Ken Rabe
Copywriter: Chip Rich
Illustrator: Keith Negley
Chief Creative Officer: Mark Wnek

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Just the words ‘man’ and ‘bib’ combined are funny enough to make this advertising campaign successful. It is so stupid, so unnecessary, and so manly.

Really, it doesn’t seem too difficult to appeal to men en masse, as long as you  can provide them with the opportunity to either; 

1) imagine (even if briefly) that they are sexy, 

2) act stupidly with a large group of other men, or

3) be photographed being rubbed up by two blondes

This ad has perfectly combined all three.

And the copy is just so funny. I mean, it is pure genius appealing to masculinity. The man-wax. We all know about the man-wax. Most of us laugh about the man-wax. But, I pose this question to all women out there; how would we feel if the hairy man-bib were the reality of  everyday? What if men never waxed, and the matted curls portrayed in this ad were poking out of shirt collars every which way we looked? How would we feel?

The man-wax has become normalised. I am not saying I like it, I am just stating the facts. Hair is out. Sorry guys, it seems the times have spoken.

However, there are still some men out there who refuse (as this ad suggests all should) to give in to the man-wax. This guy is one example. Good on him.

How could this ad have ever been anything other than a success? I suppose replacing the Solo with beer would probably have done the job, but I imagine that would go past  being funny after the second or third round.

Yeah… a bunch of men hyped up on Solo and parading around in man-bibs is definitely enough excitement for one campaign.

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director / Copywriter: Daniel Pollock
Associate Creative Director / Art Director: David Ponce de Leon
Designer: Michael Pham
Producer: Georgia Grigg

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We know what a pimple can do to you.

I must admit, I was always very lucky as a teenager. I only ever really got the odd pimple. Having said that, I do remember those times I did get a blemish, and I remember how they could somehow manage to feel like a volcano had erupted on my face. sometimes they would feel like they were planning on taking on a mind of their own.

While I didn’t get them often, when I did get a pimple it always seemed to appear somewhere extremely obvious (in retrospect, really anywhere on your face can’t be subtle). Anyway, the most popular place for pimples on my face was the forehead, centred right between the eyebrows and about a centimetre above. They were never the kind of pimple that would give you even a little peasure from squeezing. It seemed they were always just there to make me look (and feel) stupid, and to be constantly uncomfortable.

Isn’t it amazing the way pimples always feel about ten times bigger on your face than they actually are? It is like they refuse to let you just get on with your day. They are sitting there, arrogantly on your face, saying, “Well, if you can’t see me, i will make sure you feel me”. The little bastards.

Anyway… this ad would have appealed to me as a teenager, because I, like everybody, can relate to the feeling of having a part of your face stand out significantly from the rest because of an evil little pimple. I like the ad, it is simple, gets across the message, reminds you of a face long gone, and makes you giggle. Success.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio
Copywriter: Renata Florio
Art Directors: Alexandre Magre, Daniel Lemos
Photographer: Manolo Moran
Illustrator: 24/7
Art Buyer: Carolina Galastri
Account Supervisor: Maristela P. Correa
Advertiser’s Supervisor: Meire Gonzaga
Producer: Nereu Marinho

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I am highly disturbed right now, and even more grateful that I do not work in an office. Furthermore, I have decided that I will be working from home for the rest of my life. Full stop.

There is a fine line between security-ware  and spyware (granted, a line that is probably often blurred). But the makers of this ad have very much stepped over that line, and I think that the image of  Telmex Video Security may even be slightly harmed in the process.

Firstly, I will acknowledge that this is a very funny ad. I liked it, I laughed, and then I got a little freaked out when I started thinking about it. You see, nose-picking and constant crying don’t really warrant surveillance by employers, do they?

Fair enough, theft and slacking off are things a boss likes to keep an eye on, and all the better for everyone if he can figure out whose been flogging all the ball-point pens.

But if keeping an eye on the business side of things means that an employee can’t even scratch himself under the desk without his bosses scrutinising his technique, then I think maybe the business side of things might be right on their own.

So, it seems to me like Telmex have approved this ad and in the process sent out a message to the voyuers and perverts out there that they can feel comfortable knowing that other’s, too, like to spy and call it “surveillance”.

Advertising Agency: EuroRSCG, Santiago, Chile
Creative Director: Juan Ignacio Baraona
Art Director: Adolfo Lira
Copywriters: Pablo Silva, Tom Tondreau
Photographer: Claudio Robles

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