Not a bad concept and maybe quite good on a billboard size and not too high off the ground but for smaller print ads just too complicated to look at. TV is probably better. From the image point of view I really like the complexity even if the idea is not all that apparent. Still there is definitely a great story in the shots, perhaps could have been less dazed about it.

• Advertising Agency: Lowe Hunt, Sydney, Australia
• Creative Director: Dejan Rasic
• Art Director: Ben Smith
• Photographer: Stephen Stewart
• Agency Producer: Charna Henry

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