Dazed & Confused Magazine, I am dazed ‘n confused… is there an idea in this?
Not a bad concept and maybe quite good on a billboard size and not too high off the ground but for smaller print ads just too complicated to look at. TV is probably better. From the image point of view I really like the complexity even if the idea is not all that apparent. Still there is definitely a great story in the shots, perhaps could have been less dazed about it.
- Advertising Agency: Lowe Hunt, Sydney, Australia
- Creative Director: Dejan Rasic
- Art Director: Ben Smith
- Photographer: Stephen Stewart
- Agency Producer: Charna Henry
Related Story
- Volkswagen: Golf 4Motion. Good, solid idea, no confusion of the message
- Wattworld, Put this in a fitness magazine, but why make an effort.
- Odyssey, Photography & Art direction is really good… idea.. bah.
- United Way, Sex education may be a good idea in the schools, but I don’t believe the kids should be given homework.
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