“Domyos exercycle only at Decathlon”

The same idea comes from Almap BBDO and far better and smarter execution (but not visuals). With one it was three people on treadmill set in a row: first was a young lover running, than it was fat rich jealous husband with a gun, the third was his wife. The other was a robber on first treadmill, and than a cop behind him. The copy was something like ‘get in shape’. Come to think of it this is not really like that at all, at least sufficiently different.

Anyway love the colours and location, great shot. But whose house does looks like this? I really wish I could relate.

• Advertising Agency: Y&R Paris, France
• Creative Director: Les Six
• Art Directors / Copywriters: Louis Carpentier, Gilles Rivollier
• Photographer: Philippe Guéguen
• Art Buyer : Sylvie Réveillard

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