We know what a pimple can do to you.
I must admit, I was always very lucky as a teenager. I only ever really got the odd pimple. Having said that, I do remember those times I did get a blemish, and I remember how they could somehow manage to feel like a volcano had erupted on my face. sometimes they would feel like they were planning on taking on a mind of their own.
While I didn’t get them often, when I did get a pimple it always seemed to appear somewhere extremely obvious (in retrospect, really anywhere on your face can’t be subtle). Anyway, the most popular place for pimples on my face was the forehead, centred right between the eyebrows and about a centimetre above. They were never the kind of pimple that would give you even a little peasure from squeezing. It seemed they were always just there to make me look (and feel) stupid, and to be constantly uncomfortable.
Isn’t it amazing the way pimples always feel about ten times bigger on your face than they actually are? It is like they refuse to let you just get on with your day. They are sitting there, arrogantly on your face, saying, “Well, if you can’t see me, i will make sure you feel me”. The little bastards.
Anyway… this ad would have appealed to me as a teenager, because I, like everybody, can relate to the feeling of having a part of your face stand out significantly from the rest because of an evil little pimple. I like the ad, it is simple, gets across the message, reminds you of a face long gone, and makes you giggle. Success.
Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio
Copywriter: Renata Florio
Art Directors: Alexandre Magre, Daniel Lemos
Photographer: Manolo Moran
Art Buyer: Carolina Galastri
Account Supervisor: Maristela P. Correa
Advertiser’s Supervisor: Meire Gonzaga
Producer: Nereu Marinho