Deutsch supposed to be an “International lifestyle magazine from Germany”. Probably this will do well in German because it was made by Jung von Matt.
A lucky dog’s life, shocking. I like it. I envy the dog alright. I guess this supposed to draw controversy and make people talk about the magazine. Go shock-tactics! Generally I hate cheap shock visuals for attention, but this is kina cool, and it’s not all that boring. All a plus in my mind. Plus, on the shocking scale – this is not that shocking.
- Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
- Creative Directors: Susanne Ostertag, Tanja Mann-Wisniowski, Till Hohmann
- Account Managers: Daniel Adolph, Melanie Schall
- Art Buying: Bianca Winter