Anywhere.

These ads are nice. I like the concept, simple, straight to the point, no obscurity or lame attempt at humour. No ridiculous exaggeration, and the novelty of a sink in your briefcase is good fun.

I can think of about a million more places where hand sanitiser is without a doubt the most important thing you can have in hour bad (However I will admit, they are not really appealling for advertising). Shopping trolleys, for one. They are just so gross. Along with handrails on stairwells and escalators, public phones, computer keyboards, and in pubs and bars. I could go for forever, because the universe has provided me with an endless supply of comfortable environments for filthy germs.

And whilst browsing online, I have discovered that I am no super weirdo – there are plenty of germs out there, and they want to get on my skin. Here is a weird site that suggests that germs are sexist. That’s right – apparently they like women more than they like men. So I am not as paranoid as I thought.

As you may have guessed, I have at times the tendency to border on obsessive compulsive, however to balance this out I also have the tendency to not care at all. I suppose, sometimes to me it seems like you can feel the germs on your hands. This hand sanitiser has been my saving grace, and now I do not have to cover my hand before I open public doors, or push the shopping trolley, or lean on the handrail…

Advertising Agency: TBWA\RAAD Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director: Mohanad Shuraideh, Bassam Doss
Copywriter: Bassam Doss, Mohanad Shuraideh
Photographer: Lai, Groovy Studio

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