1 latex condom extra safe.
Available at all Doc Morris Pharmacies.

There are some advertisements out there that seem to genuinely attempt a little innovation and originality but sadly fail. This campaign does not even appear to have attempted on either part, and as a result has the advertising value of a dead rabbit.

Personifying something like sperm has gotta be obvious, I have to give the people at Grey Worldwide that, so really there was no more obvious choice than to feature the three most recogniseable heads in the world in order to accomplish this. However, I would have assumed that pretty early in the piece, the sheer lack of imagination on the drawing board would have been blatant enough to toss the idea aside before it even got so far as deciding whose heads will feature on the sperm. Apparently, though, somebody thought this worthy. Go figure.

So we all get it: these condoms are really safe. Use one of these baby’s and you could be preventing future genocide, slavery, terrorism, and autocracy (to name a few). Don’t just think of the baby you might prevent being born, go one step further and think about the adult. He could be evil. He could have bad hair.

Even worse, he could go into advertising.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Directors: Lindsay Cullen, Jörn Sonnenberg
Art Director: Eric Straub
Copywriter: Jörn Sonnenberg
Illustrator: Klaus Knuth
Published: March 2009

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