You don't have to be the victim of your addiction

You don’t have to be the victim of your addiction

Let's end the struggle and help you start the healing

You don’t have to be the victim of your addiction. Let’s end the struggle and help you start the healing.

Agency: TBWA\Hunt\Lascaris\Cape Town
Client: Kenilworth Clinic

A London doctor put a porn addict through “total hell” by prescribing him an unlicensed hallucinogenic drug. Dr Peter Brackenridge gave the drug, Ibogaine, to the 25-year-old man who was obsessed with internet pornography and watched it for hours every night.

The patient paid almost $3000 for the treatment, which was given in Brackenridge’s bedroom at his home in north London. The Australian-trained doctor claimed effects would be like “floating on a river” and that he would spend 36 hours in a “waking but dreamlike state”, the General Medical Council heard.

But the celibate addict, known as patient A, said it was a “horrendous treatment”. and within minutes of taking the drug he felt “everything had changed”. As a result he experienced months of mental health problems, including insomnia, paranoia and psychosis.

Brackenridge now faces being banned from medicine after being found guilty of failing to properly explaining the drug’s risks and gaining patient A’s informed consent.