“Lasts much longer”
Dam that’s dark, Duracell battery lasting longer than solders or a marine during the war. Or perhaps she meets him at the airport after serving time in Iraq that lasted longer than expected. Then the battery life is compared this.
Also sounds like a vibrator ad or something.
Either way not the kindest or safest idea. I guess a touch of controversy with multiple interpretations is always a great way to take a print ad, or any advertising for that matter.
- Advertising Agency: Ogilvy Johannesburg, South Africa
- Creative Directors: Fran Luckin, Gerrry Human
- Art Director: Martjie Louw
- Copywriter: Taryn Scher