Duracell Plus, Lasts much longer
“Lasts much longer”
Dam that’s dark, Duracell battery lasting longer than solders or a marine during the war. Or perhaps she meets him at the airport after serving time in Iraq that lasted longer than expected. Then the battery life is compared this.
Also sounds like a vibrator ad or something.
Either way not the kindest or safest idea. I guess a touch of controversy with multiple interpretations is always a great way to take a print ad, or any advertising for that matter.
- Advertising Agency: Ogilvy Johannesburg, South Africa
- Creative Directors: Fran Luckin, Gerrry Human
- Art Director: Martjie Louw
- Copywriter: Taryn Scher
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Random Post
wow…
this is very very good idea…
i never thinking about this, but it is very great..
Comment by sasidesign — 14 October, 2008 @ 1:15 am
Yea, I think it’s a great ad idea, not too safe but, with different interpretation. True, great print ad.
Comment by Serge — 15 October, 2008 @ 3:30 pm
Not sure I get what they are going for? Marines going off to war don’t last as long as the batteries? You need long lasting batteries when your Marine goes off to war? Nice picture but kind of confusing.
Comment by emnatarte — 11 November, 2008 @ 9:37 am