I don’t know how long it took everyone else to figure out these advertisements, but it took me ages. In all honesty, I didn’t figure it out in the end- Google told me. In case you’re still wondering, there are a series of images of people in the act of intercourse in various, rather uncomfortable looking, positions (if you can’t see it, cross your eyes when you look at each picture).
The reason it’s so hard to see is because they pictures are made out of the packets of the condoms themselves. Nice. I also was told this by Google. Google also informed me that Durex condoms acutally do not come in all these colours and so don’t try this one at home.
This advertisement is clever, and it seems that it would have taken quite some skill to actually create the images, but I can’t help but feel a little dirty looking at them. I know this must be a challenge for an advertising company given a contract with a condom manufacturers, but each of these images are so kinky. I mean, people in stable marriages, who only ever copulate in a horizontal position, also use condoms and so do old people who don’t want to catch diseases… but I suppose those things don’t sell so well. So I suppose this is a kinky way of selling, what is essentially, sex- importantly safe sex.
Maybe that’s what they’re on about. Safe sex can still be fun sex.
I think I’ve used the word ‘sex’ far too many times in this post- so final words: artistic, jovial and tasteful as far as possible.
Agency: Lowe Bull, Cape Town
Creative Director: Porky Hefer, Rip
Art Director: Porky Hefer
Photographer: Jillian Lochner
Illustrator: Porky Hefer, Paul Hudson