Durex Play Lubricant, I like ridicules ideas
New Zealand Advertising Agency DDB Auckland received a good sum of money to create an edgy Durex personal Lubricant print ad campaign. Agency profit was wonderful I assume but imagine the creative meeting they must have had on this. It must only equal the pitch to the client.
Terribly crass and subtly dirty. Perfect idea, its funny to a ridicules level but not to in your face sort of thing. Also in a way it is fairly insightful with the large ummm… objects or members (?) thing. Not a bad idea at all.
But I have to say, I really think it is ridicules to spend a lot of money on a campaign developing it and producing it and making it look really bad. What is with all the camera shake look and rubbish blown out highlights? Sure it may have a distress fill about them but could you not make it … I don’t know look half decent not … I don’t know … crap!
- Advertising Agency: DDB, Auckland, New Zealand
- Executive Creative Director: Toby Talbot
- Head of Art: Mike Davison
- Photographer: Mat Baker
- Retoucher: Gordon Moir
- Art Director: Damian Galvin
- Copywriter: Carlos Savage
- Account Manager: Jenny Travers
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i’m pretty sure the shots are that way deliberately. it’s kind of a candid, caught in the moment style. i like the way it looks. it’s different and suits the idea. awesome ads!!
Comment by jon — 10 February, 2010 @ 8:42 pm