E21. Art, like morality, consists in drawing the line somewhere. -Chesterton
“Ideas in action.”
Wow, that quite an image, strong but not necessarily powerful I think. So really I think this print ad is more about a cool, disturbing image but I am not so sure about about the massage behind it. That OK, at least the picture is cool, forget about the idea.
But seriously it not that bad, it’s a Brazilian ad for their home market. I read that people just don’t make the connection outside of that market. That’s fine but just because you do not get it (or I for that matter until I went digging for the meaning) does not make a bad idea.
In brazil, “fry your brain”, means that your are having ideas or brain storming. I guess it is just lost in translation.
Its a cool, disturbing ad. It made me stop, look and complain about it. That is the role of the ‘interruption marketing’ after all.
- Advertising Agency: E21, Brazil
- Creative Director: Pablo Bohrz
- Art Director: Beto Dias
- Copywriter: Matheus Lehembauer
- Photographer: Tiago Junqueira
- Retouching: GRB
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