E21. Art, like morality, consists in drawing the line somewhere. -Chesterton

“Ideas in action.”

Wow, that quite an image, strong but not necessarily powerful I think. So really I think this print ad is more about a cool, disturbing image but I am not so sure about about the massage behind it. That OK, at least the picture is cool, forget about the idea.

But seriously it not that bad, it’s a Brazilian ad for their home market. I read that people just don’t make the connection outside of that market. That’s fine but just because you do not get it (or I for that matter until I went digging for the meaning) does not make a bad idea.

In brazil, “fry your brain”, means that your are having ideas or brain storming. I guess it is just lost in translation.

Its a cool, disturbing ad. It made me stop, look and complain about it. That is the role of the ‘interruption marketing’ after all.