“If you don’t preserve nature by using low-wattage bulbs, who will? Today with simple everyday actions, everyone can help preserve the environment and save power at the same time”

Animal ideas will always work when made cute. Of course it will most likely not be prizewinning advertising. I am not sure I like the everyday feel of these locations but it does work well for the message. I suppose they did not need to use large, lush designer locations, it’s not a fashion editorial.

Its also a good concept for a TVC, I am sure the animals look more quite cute and funny when moving. Just a though this French ad has an English copy.

• Agency: Publicis Conseil, Paris, France
• Creative Director: Olivier Altmann
• Art director: Frederic Royer
• Copywriter: Olivier Camensuli
• Photographer: Jean-Yves Lemoigne

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