A good idea made so simple for Endangered Wildlife Trust that it seems unfinished and incomprehensible (just on a tangent, why is the word ‘incomprehensible’ so freaking long?). I think the advertiser needed to be clearer here.

This looks like a bunch of animal web icons actually. It is still interesting to see a good ad in a newspaper; perhaps they meant a magazine, took a wrong turn and just did not bother to go back. A case of ‘Yea I actually meant it this way’

• Advertising Agency: Lowe Bull, Cape Town, South Africa
• Creative Director: Kirk Gainsford
• Art Directors: Cameron Watson, Gavin Wood, Jenna MacGillivray
• Copywriter: Simon Lotze
• Photographer: Cameron Watson

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