Endangered Wildlife Trust: Daily Extinction
A good idea made so simple for Endangered Wildlife Trust that it seems unfinished and incomprehensible (just on a tangent, why is the word ‘incomprehensible’ so freaking long?). I think the advertiser needed to be clearer here.
This looks like a bunch of animal web icons actually. It is still interesting to see a good ad in a newspaper; perhaps they meant a magazine, took a wrong turn and just did not bother to go back. A case of ‘Yea I actually meant it this way’
- Advertising Agency: Lowe Bull, Cape Town, South Africa
- Creative Director: Kirk Gainsford
- Art Directors: Cameron Watson, Gavin Wood, Jenna MacGillivray
- Copywriter: Simon Lotze
- Photographer: Cameron Watson
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