Help, hope and support for suicidal individuals, loved ones, professionals and survivors.
I do admit this is a really hard subject to advertise, I am sure most social awareness issues are. It is really easy to step out of line or be a considered out of touch. Perhaps having this ad campaign for EndSuicideNow as an illustration and not in photo makes this a little easier to get it right.
These ads are a little out of touch. Sure it gets the point across that perhaps there is a recourse for people considering taking ones life but it is all to cute and a little funny actually. They do not come across giving a real reason not to.
I know, I know this is a very tough product to sell. The strange thing is these would do ok for suicide assistant service also. That does not speak well for this ad. These are real people with real problems looking for a human to reach out to. These feel like a visual puns and not a message of hope and understanding.
I do realise that no ad campaign can stop people form ending their life, perhaps these ads aim at people who suspect their friends or family members who may be suicidal. But to me this is an illustration from “Suicide for Dummies” self help book.
Advertising Agency: Richter7
Creative Director / Copywriter: Gary Sume
Art Director / Illustrator: Jeremy Oviatt
Executive Creative Director: Dave Newbold