How to Make your Property Advertisement Stand Out
London's property market is highly competitive. Making a listing stand out is a great way to help a property sell quickly. The right advertisement can also help a property sell at a good price, even when the property market is slower. Paying attention to the tone and quality of information found in a listing can mean the difference between meeting your price objectives and a drawn-out sale with few viewings. The key to a good advertisement is highlighting a property's strengths and drawing in prospective buyers or tenants.
Attention-Grabbing Photographs
One of the best ways to showcase a property is with photographs. Photos help define a prospective buyer or tenant's first impression of the listed property. They also create lasting impressions. Having eye-catching and high-quality photographs will draw prospective buyers and tenants in, encouraging them to look at the advertisement in greater detail and make an inquiry. Photos should include a good shot of the exterior of the property. For example, for an office building include photographs of any scenic views. For a warehouse, include an aerial shot that shows proximity to transportation links. Any important features should also be included, such as unique architectural elements and key rooms. Depending on the type of property, shots should include relevant commercial spaces such as kitchens, shop space, storage areas, and other related rooms or spaces. Sellers should consider using a professional photographer to capture the best qualities of the commercial property in a stylish yet simple fashion.
Clear and Positive Listings
Property advertisements should be informative yet positive. Advertisements should be customised for individual properties with information that sets the property apart from others. Descriptions should highlight features that make the commercial space distinctive and attractive. They should include clear information about the commercial purposes of the property. If the space is flexibly, include detail about the various types of businesses that would be suited for the building. Also include information about whether the space is only suitable for specific types of business, such as distributing and warehousing, retail or restaurants. Advertisements must encourage prospective buyers or tenants to visit the property. Any information that might diminish the positive qualities of the property should not be included. Develop descriptions that highlight strengths and advantages of the property. If there are any traces of negative details or information, buyers or tenants may be reluctant to consider or view the property. If the listing is for a rental property, avoid including a lengthy list of conditions. Prospective tenants may be turned off by excessive restrictions or prohibitions.
Local Information
Location is often a determining factor in many property searches. Commercial property listings should include information about the location of the property. A short description about the local character of the neighbourhood will help prospective buyers and tenants determine if the property fits with their business. Details on relevant local amenities, such as transportation links should also be included. This type of information helps prospective buyers or tenants to decide if a property is adequately connected to roads, rail links, airports, public transit and other transport in order for ease of access for clients, employees or customers, as well as for business activities such as deliveries and distribution. Local descriptions should also include any nearby restaurants, recreational and leisure facilities, cultural facilities, and other amenities such as parking. These types of amenities will be particularly attractive for businesses with employees. When providing local information, including walking and driving distances, as well as a map that outlines key amenities and attractions.
When developing a property advertisement, make sure that it stands out. At the same time, you need to find a balance between too much details and not enough information. Information should help prospective buyers or tenants make a decision quickly about your property. Always consider what the needs of prospective buyers or tenants when preparing the property advertisement. Information should answer key questions. It should draw buyers and tenants to the property through, for example, informative descriptions and striking photographs. Positive elements of the commercial property should be showcased to highlight its appeal over other similar properties.