If you’re willing to forgive me, I’d like to rant about food. I assure you that I know much more about food culture (or the lack there of) then I do about sanitary wipes. It will make for a much more interesting, and to be sure, informative article.

I’ll take your silence as a cautious, yet curious “Please continue”.

“Eat food, Not too much, Mostly Plants”, the tagline for his new book In Defense of Food, Michael Pollan insists that it isn’t too much fat, too many carbs or not enough gym time that makes us obese (although no one’s arguing that exercise plays a large role). According to Pollan it’s the “edible food-like products” which clog up our super markets that are making us into the Hindenburgs we are today.

What Pollan means by his recommendation to “Eat food” is to skip over all the imitation, heavily processed food products and go for the well grown (usually organic or free range) foods. In other words, eat foods that your grandma would recognize.

What’s in a non-dairy creamer? A cheese slice? A McDonalds hamburger? I couldn’t tell you, but according to Pollan, it isn’t anything good. In fact, it’s becoming a popular belief that the Western diet (lots of meat and processed foods, small amounts of fresh veg) is responsible not only for rising rates of obesity, but also for most of the deadly diseases that plague us today. Diseases such as diabetes, heart disease, stroke and even Cancer are being chalked up to this particular dietary pattern.

As for the ad itself, it doesn’t really make a strong case for anything. This, so much so that I’m not even sure that it’s actually for sanitary wipes, it’s just an assumption. No slogan, no clear message. If anyone knows where-abouts of the premise of this ad, please, let me know.

And to anyone looking for a good read or who is curious about food, I definitely recommend “In Defense of Food”.It will change the way you eat.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Photographer: Pradip Dasgupta

Related Story

Rate this Ad  Loading ...

Free Subscription

eMail Subscription