ESPN: Olympic Games. For the few good ones.
Ok, just to get to the point and over the really fantastic visuals the ad means something like: “If you are special or unusually gifted, you are not good enough to participate in Olympic Games, because these games are just for the UBER good, the best, better then you are “.
I really do love the photos, good work there I think. Great concepts also, funny but not stupid. I even like the copy/tagline. The only danger with these sometimes if the viewer may not get the concept right away and hence instead of feeling stupid (hey I did right away, the great photography kept me a second from flipping) with project this on to the advertiser. Oh well we can’t have everything boring vanilla again like Stamford Wives.
- Advertising Agency: Neogama/BBH, São Paulo, Brazil
- Executive Creative Director: Alexandre Gama
- Creative Directors: Wilson Mateos, Márcio Ribas
- Photographer: Jair Lanes
- Copywriter: Isabella Paulelli
- Art Director: Vico Benevides
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[...] came across Jair Lanes website after checking out a fantastic ESPN Olympics ad campaign. First I have to say unrelated to Jairs work it’s a painful little website. It still tries to pop [...]
Pingback by Jair Lanes Photographer | FakeUgly — 22 August, 2008 @ 12:57 pm