The second best way to tell if you are pregnant.

First, a question…

Has it ever crossed anybody’s mind when wanting to know if you or your partner might be pregnant that there might be a better way  to find out than by using the most obvious method – the home pregnancy test?

This advertising campaign is asking us to consider it. It is telling us that their product - the Exact Pregnancy Test –  is the second most effective way to determine pregnancy.

The second.

The first most effective method (but of-course) is for the woman to manouvre herself into the most flexible of positions, and (for want of better terminology) to get in there and check it out for herself.

Not often do you see a company using “second best” as their major selling product. This one pulls it off wonderfully. In this case, second best is best.

They have certainly convinced me.

I think these images are so pleasing to the eye that the grotesque has been perfectly balanced by the beautiful. Sure, I was a little weirded out at first, but I find the longer I look at them, the less disturbing they become.

If you can appreciate the beauty of these photographs – the perfect, sheer reflections and the electrifying contrast between black and white. I think it is fair to say that, by contrast, the fact that this extremely flexible woman is supposed to have her head stuck in her own vagina is rendered insignificant…

Almost.

Client: Exact Pregnancy Test
Agency: Lowe Bangkok
Photographer: Basil Childers
Retoucher: Thanawat
Creative Director: Supon Khaotong, Kittinan Sawasdee, Piya Churakpong
Art Director: Anun Nunsai
Copywriter: Thanavate Siriwattanagul
Country: Thailand

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