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Exercito de Salvacao, A cat has 32 muscles in each ear
“Warm clothing is like a part of the body. You can’t live without it.
This winter donate.”
Really outstanding in social campaign, execution really grabbed me. I do think the copy is a little harsh but perhaps it’s the direct translation. There is this really cool, striking visual approach that is almost too much. Perhaps this ad would be too squeamish for some random product (tampons or condoms?) but you know it is a social ad, a little less sugar is quite ok when asking to help.
- Advertising Agency: McCann Erickson, São Paulo, Brazil
- Creative Directors: Adriana Cury, Milton Mastrocessario, Ana Clelia Quarto
- Art Director: Fernando Saú
- Copywriter: Giovana Madalosso
- Illustrator: 6B Studio
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Anything to facilitate donations is good, even an anatomy introduction whether you wanted one or not. Seriously remember not to donate to any agency that uses telephone solicitors. They keep as much as 90% of donations collected for “alleged” charities.
Jeana
Comment by Jeana — 26 October, 2008 @ 12:35 am