Fanta, less sugar print ad

Fanta, Charming at a second glance, warm and squishy.

Fanta: Dice

Fanta: Newton cradle

Fanta: Rubic Cube

Kind of makes you smile, execution does not really hit you but really cute, fun and pleasant. The concept it’s not new, and the photo look a little homemade maybe. As well as the styling is not all that great. Just look at the cheap looking hands on the sugar cubes. But it’s still lovely even is they seem unfinished the concept is warm and fuzzy. Just not sure if cute and fuzzy is what Fanta wants?

Advertising Agency: Mother, London, UK
Creative Director: Mark Waites
Photographer: Jonathan Minster