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FearNet: Baby & Bags

How many people does it take to make something cool and really revolting? Check out the credits list.

Aliens and dead cheerleaders… hmmm. I like these, but they are so creepy I am not sure if it is socially acceptable to like this, just like insect pornography. Graphical and very idea driven, not execution with is really lacking for a massive production team that was involved here. Were the hell does all the money go in some campaigns?

Visually I am not so sure about that grungy, dirty look; it has so been done on chap visuals that even a subtle effect is a little underwhelming. It also takes away from the impact having so much uninteresting space on the print ad. It is not even ‘white space for eyes to rest on’

  • Advertising Agency: The Brooklyn Brothers, New York, USA
  • Art Directors: Metin Sozen, Stephen Rutterford
  • Copywriters: Mike Pierantozzi, Guy Barnett Director: Chris Bren
  • Production co.: Picture Farm Pro. Rep: BA-reps.
  • Producers: Arianne Culley, Tina Lam, Paul Parton DOP: Niels Dachler
  • Photographer: Robert Christensen
  • Typographer: Alice Cavalcante
  • Illustrator: (Splat poster) Moto Komatsu
  • Editor: Mariana Martin Capriles


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