Financial Times, When you’ve got them by their wallets, their hearts and minds will follow.
“Mergers and Acquisitions. In-depth coverage. We live in Financial Times.”
The concept is brutally stark easy, the execution is better. These shark visuals are really fantastic.
Perhaps it is too literal? Not original but very well executed. Really great post production. This is good work, generally will get attention in its market and says the right thing in a quite cliché manner I think, than again it’s not for the creative market.
- Advertising Agency: DDB London, UK
- Creative Director: Adam Tucker
- Art Director: Damien Bellon
- Copywriter: Thierry Albert
- Photographer: Steven Wilson
- Art Buyer: Sarah Thomson
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Wow – those visual effects are amazing. The sharks look so real and Financial Times did a great job stressing their point.
Comment by emily — 12 November, 2008 @ 7:21 pm